31 Oct 09 Make Money With Top Search Engine Rankings
Its no secret that Google gets most of the traffic on the internet,followed closely by Yahoo and MSN back in third place.So if we’re going to beat the next guy at getting some free search engine traffic what is required and where would you start?
Well first of all you have to realise that you aren’t likely to rank at the top of most keywords overnight,infact it can take months of hard work to rank for high traffic keywords so the key here is to start with keywords you can target that don’t have a lot of competition.This makes your job 50% easier before you even load a page to the internet.
Next lets look at the specific engines,google takes the longest to rank for out of the top 3 so I like to look closely at MSN search because my experience tells me that even though they dont get anywhere the same amount of traffic I can rank higher and faster here.So my first port of call is to do keyword research specifically with MSN in mind.I use a few tools here but by far the easiest way to do this is to use the free keyword reseach tool at digitalpoint.com .Here you can check keyword patterns and traffic patterns for your desired keywords to see how many searches are performed in the major engines,and also to find spin off keywords you probably would’nt have considered before.You can also check both Overture and Wordtrackers results against each other here to get a feel for how the traffic patterns are going to be for a top rank with your selected keyword.
A rule of thumb I use for MSN is that the traffic for any keyword I search in digital points tool is divided by approx 3-4 to give me an idea of the traffic in MSN.So if my desired keyword had 1000 searches per day according to both Wordtracker and Overture then I can confidently say a number 1 rank in MSN should provide about 300 searches.This doesnt mesn you will get 300 hits ,in fact you may only get about half the searchers hit your site through MSN or any search engines for that matter even if you rank # 1.
So now I can confidently say a top rank for that keyword will provide approx 150 hits or visitors per day.So now we have chosen a keyword that looks good whats next?
Check out the competition on MSN.Theres no point choosing words that you realistically will never rank for .The competition pays big money to be at the top so unless you have the same budget stay away from that game.Those so called gurus of the internet will squash you .My reccommendation is to rank for terms that have less traffic and thats easier to get to #1,especially in MSN.
So what am I looking for when it it comes to my competition ? well we all know that relevant ,theme related inbound, 1 way links from authority sites are the easiest way to rank # 1 or top 10.
In fact it doesnt take too many high quality inbound links to rank for thousands upon thousands of terms.So here is where the fun begins,After you have uploaded your site and optimised the page with all the relevant html tags etc then gathering links to your page is the single most important task you can undertake to rank.I am not an authority on link gathering but here are a few suggestions.
Write high quality articles about your chosen subject or pay someone to write articles ,then submit them to the free article directories,here your article will be picked up by other webmasters and placed on their site with your link on them,This can create many many 1 way links very quickly for your page.
Approach other webmasters in your chosen topic and request link exchange(I personally dont do this as its boring and outdated and honestly is very time consuming)
Use social bookmark sites like del.ici.us to get your content out there and also to get you links from your tags.The search engines love social bookmark sites,I use about 25 of them and they always provide high quality 1 way links,and often with very high PR.
Write a blog about your site and link to it then feed that blog using rss or other syndication methods.this can also provide 1 way links and better results in the search engines.
Buy links. Yes buy them , a few high quality , related links with good Google Page Rank will help massively.
These few ideas I use every day and many more to get traffic and beat the next guy in the engines, especially MSN.
So there you have it a few small ideas to get you moving so go forth and “make money”.
So the only thing left to do after you have achieved a top rank for a number of keyword terms is to make money from them and here are my top two ideas for making money that I use everyday.
1) Google adsense, Sign up free and place the ad code on your page and you will earn a share of each and every click visitors make from those ad blocks.
There are dozens of other places you can earn on a “pay per click ” basis but Google stands out head and shoulders above the rest in my opinion.
2) Affiliate marketing, If your site or page is about losing weight, then sign up free as an affiliate to any one of hundreds of sites that sell these type of products .Then place a link on your page which has your personal code embedded into it and if a visitor clicks on your link and decides to buy then you will recieve a share of that sale.Sometimes as high 70% of that sale.
So there you have it,now go out there and make some money online, because if you dont I will do it for you.
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31 Oct 09 10 Tips To Healthy, Lustrous, Natural Smooth Looking Skin That Will Get You Noticed!
The health and beauty (HABA) industry is a huge multi-billion dollar industry. We are bombarded with ads in magazines on the television that tell us these companies have succeeded in finally creating beauty in a bottle. They make money hand over fist selling products to us that are “supposed” to make us look more youthful, give us softer looking skin, hide our imperfections, and make us look like a supermodel.
But they are not so forthright in telling us that their products are full of chemical ingredients that can do more harm to us than good. Looking younger in the moment is just not worth it though when you may eventually get many forms of cancer because the skincare products you were using contained carcinogenic chemicals.
For beautiful skin and good health on the inside as well we need to rediscover our natural skincare ingredients and products. Your skin is your biggest organ and it needs to be treated with care. This is especially true when choosing the right firming face cream as you may not think to badly about putting chemicals on your feet, but this is your face were talking about!
If you truly care about your health from the inside out, then you must make a resolve to get rid of conventional products and start using organic and natural ingredients in your beauty routines. Here are some easy ways to go natural:
1. Keep your skin healthy from the inside with a clean healthy diet. Also drink plenty of bottled water to flush out toxins and impurities. Water is an internal shower for your body so make sure to drink your eight to ten glasses a day. This will also help your firming face cream to keep your skin plump and taunt.
2. Use organic natural oils and natural moisturizers that won’t clog pores like olive oil or coconut oil. You usually only need a small bit around the nose and under their eyes.
3. Use coconut oil as a moisturizer for your driest spots like lips, heels and elbows.
4. Skip washing your hair everyday and switch to every other day as the soap can dry your skin. When you do wash your hair use a shampoo bar with natural ingredients and healthy oils.
5. To wash make-up off just rub some olive oil onto your face and wipe off with a soft, dry rag that will exfoliate your face as well. Microfiber cloths are particularly nice for cleansing the face.
6. Use a natural sea sponge to apply facial toner.
7. Try your hand at making your own skin care products with easy ingredients like salt, sugar, oatmeal, milk, honey, olive oil, or avocado oil, sure it sounds like your baking but they workThey are cost effective and you know exactly what you are putting on your skin. You don’t need a chemistry degree to create beauty products of your own.
8. Dry brush your body at least once per day to exfoliate your skin and slough off dead skin cells. This is a centuries old practice that is still used by many today.
9. When purchasing products read the entire labels carefully and only buy products with recognizable ingredients, organic if possible, without parabens or fragrance a good resource is actually http://firmingfacecream.net If they don’t have the solution nobody does.
10. Get some sun every day but not too much. Your skin needs sunlight for optimum health but staying out to long and damaging your skin isn’t good either so strike a balance and wear protective clothes and a big sun hat if you can instead of using chemical sunscreens.
31 Oct 09 Forex Trading: Avoid Bruises
Forex trading involves a highly competitive, fragile and volatile market. Starting out in forex trading can be like stepping into a china shop with your pet bull on a leash. Sooner or later there’s going to be a commotion and someone just might get bruised.
If you’re a beginner in the forex market, you’ll need to prepare yourself in order to survive, let alone become successful. The twenty-four hour forex market is the world’s most high-risk market, with incredibly high trading volumes. Decisions must be made in split seconds, and there is no room for weaklings.
It is essential to master the different terminologies, concepts and processes that are involved in forex trading. An educational investment in these diverse and complicated areas will give arm you with the tools and confidence you’ll need to succeed in the currency trade. More importantly, this training will allow you to understand whether or not you are out for this highly volatile trade. This is an important decision to make, and should be made honestly and early in your career. There is no point in starting out in your trading career by losing money on forex markets, only to decide later to move on to mutual funds, stocks or commodities trading.
Succeeding in forex trading does require intense training. Beginners need to learn how to chart and analyze market movement, and determine the entry and exit points. This is an extremely important skill to acquire, as every forex trader’s future depends on his or her ability to control order flows. Forex trading means knowing when to buy and when to sell. When studying forex trading, you’ll also learn about margins, bids, order types, rollovers, leveraging and other trading basics. Be sure that you know all of this before entering the market. There is nothing more embarrassing than being at the center of the action and not understanding a common trading term.
Trading philosophies should also be studied before entering into forex trading. Strengthening certain psychological traits like discipline, commitment, patience and risk management, will help your to better handle the certain pressures of trading.
There are several ways to get acquainted with the skills and knowledge required for forex trading. Live seminars, trading books, online webinars and subscription services can all offer the training you need. Each training method has its own advantage, so be sure to research your options and choose the one that meets your needs. Live seminars deliver vital information on a one-to-one basis. Trading books provide a wealth of information that you can easily refer to anytime you need it. Online courses provide 24/7 access to trading knowledge. It’s up to you to decide which method suits you best.
The forex trading market is like a vast, unsettled ocean; there are a lot of sharks in there, and you’re either going to sink or swim. Train yourself well and you will have a better chance of success.
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31 Oct 09 Blogging Advice – Give Your Readers What They Want
Web gives a lot of exposure; weblog stabilizes the exposure with a profound purpose. The purpose of a Weblog is to complement e-newsletters, serving readers in a way that extends a blogger’s expertise and leadership in the market.
So, what is it that is expected from a blog? A blog is considered to be a place to inform and to be informed. Straight talk is what readers consider to be an ideal blog message. Straight talk is a four or five sentence of direct, informative content about a specific issue or bit of news.
Blogs consists of human expressions and is expected to have a soulful purpose. Blog posts are expected to be a personal post, as it can convey blogger’s emotions. So, these messages are mostly written in first person singular and are rich in emotions. Blogs are also expected to provide details from the writer’s life: missed flights, break-ups, rodents under the stove, computer breakdowns, muggings, and tamale recipes and more.
A blogger should always remember that if there are doubts that readers will discount the article entirely based on its context; they shouldn’t consider linking it at all.
Authentication of the message is one important aspect that a blog post is expected to adhere to. Blogs are expected to be clear about its source. This avoids chances where readers may cease to trust the bloggers. These chances may take shape if discovered that the information source has been disguised or the blogger didn’t make the source of an article clear. The readers might have evaluated these sources differently had they been given all the facts. Into every aspect of the practice of weblogging, transparency is one of the weblog’s distinguishing characteristics and greatest strengths.
A writer’s goal and priority should always be clarity.
It is a bloggers responsibility to focus exclusively on producing content that attracts the reader. What determines the right kind of content? This can be determined by reading other blogs and hitting whatever is hot in discussion or high in trend.
The most compelling bloggers are necessarily the ones with the most insightful analyses and the best links; besides this the most successful are those who get the reader interested in their own ongoing story. Because bloggers on similar subjects link to each other, the reader finds it easier to understand opposing points of view. For bloggers, not linking to others is a death sentence for their ratings.
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31 Oct 09 Choosing The Best System For Managing Your Website Content
Just when you think you understand the content publishing trend of the day, here comes another one to mess up your plans. If you’re frustrated, confused and don’t know how to fit everything or if you even should. It’s not easy coming up with a web content publishing management strategy. It’s something I struggle with from time to time as well.
I believe it’s a personal choice. All these are just different methods of publishing your content. There are some key questions you might want to consider.
What is your audience most predisposed to?
The reason we publish web content is so people will find, it, read it, use it and hopefully generate a sale for your products. It doesn’t matter which is the best format but what is best for your audience. Which content format do they respond most to? Are they highly mobile people, always on the road? Do they prefer reading to listening? Are they technically savvy enough to understand how to use an RSS reader? If you don’t know, ask them.
You’ll naturally have a hodge podge of answers and sometimes even after asking, the result is not always clear. Overall, written content still triumphs over multimedia for several reasons. People cannot scan an audio or video file so if they want just one piece of information from that hour long recording, they are forced to find an hour of their time that they may not be willing to give.
Why are you building that site?
How do you picture your website? For example, if you start a site answering ‘questions about coaching’ then a blog would be an ideal type of publishing to use because you can easily publish the questions and answers. Blogs are perfect for sites like product reviews, launch updates, deal of the day, news and event reporting and FAQ’s. You can always use a blog and articles as a compliment to existing sites.
Other sites especially those built for educating and dispensing information would be better off with a regular article based site. While you can use a blog as a content management tool for your articles, a regular website offers much more control when you’re trying to optimize each web page individually. True, you can optimize a blog however, overall I find it’s easier to optimize a website.
Relevance
This is where a good long look at your overall business helps. Some people build sites in all kinds of niches, from gadgets to babies. Others, find their niche and build upon it by creating different sites related to that niche. Example, the main business is coaching. They have one site on coaching FAQ’s, one for coaches, one for life and balance articles for a working mother and so on. If your business is structured like the latter, it’s going to be a lot easier for you to figure out which approach you should go for.
This is because all of these sites are working in tandem to support your main business. It doesn’t matter which you use, in the end, the focus is on your business, you are promoting your services no matter where people go and you’ll reap the rewards. Each of these sites also become a network of content. Doing so also means you could keep only one blog and use it to direct people to new articles, highlight special articles or alert people about a teleseminar call, kind of like a news hub just for your business. Another nice plus to this is you don’t have to build so many blogs you can’t keep up with.
An example is this page you’re on. Some of you are directed here because I mentioned the article on my blog. Some of you come here from my newsletter. Some from reading the blog’s RSS feed.
When to podcast
Although there are many benefits to podcasting , it can take up an awful lot of time. It’s hard work publishing a show every week or every other week for that matter. So, make sure you can commit that kind of time before doing so. That doesn’t mean you can’t publish audio your blog when you have an audio to publish.
Many people misunderstand podcasts, they look at it like they see radio and magazine which are totally different things. Fact is, many podcasts are blogs and vice versa.
If you think podcasts are just a little too much to handle right now, here’s one way you can leverage them without committing yourself to it. Become a guest on someone else’s podcast who reaches the same niche as you. Podcast publishers are always looking for great content and people to interview so, fill their need. Why create your own when you can piggy back.
There are so many things to consider it could go on forever, but given this time slot I’ll make it quick and point out a few key areas.
Some sites are just made for blogs – reviews, FAQs, deals, news and updates.
Look for synergy. I’ll usually start off with a regular articles based website. I think you cannot go wrong with it. It’s the basis of the Internet and will be for a long time just like books are still in publication today, it’s not going anywhere. However try to also see if an existing blog can help drive traffic to this site simply by highlighting articles or mentioning certain things about the content.
Sometimes time itself is of the essence and we just do not have enough of it. If you find this to be true you can still create an influence of a podcast by being a guest on a show or even by contributing recorded segments. You could create an audio of an article that you’ve already got written so that it doesn’t take up much of your time. This could also apply to blogs. If you find you don’t have time to write a blog, or another blog, then see if you can be a contributor to a relevant blog. You could even set up a ‘community blog’ where three or four people will add there posts so that it is busy without one person having to do all the work.
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31 Oct 09 Blog Directories Are They Worth It
Several weeks ago I spent a good few hours finding blog directories with decent traffic to submit my blog to. Now it is time to see what sort of results there has been in terms of traffic from these directories.
I have submitted http://www.blogtonomy.com/ and http://newsniche.com/ to a handful of blog dig directories. These are directories that list the blogs themselves rather than their RSS feeds. The aim of the exercise is to see if this generates any traffic back to these sites.
The source of referrals that have been used to track the results are from log analysers looking at my raw logs and a third party page tracking service. This should give a more balanced view of actual traffic. The reason for this is that different software seems to report different results, these difference in these result can sometimes be quite startling.
Now for the results. So far only two directories have contributed any traffic back to my site. In both cases I think the traffic was generated from the new listings areas of the directories. The numbers of referrals are few, I do not expect much more traffic to be generated in the future as my sites are no longer listed in the new listings section.
Most of the directories do not do direct links and instead use redirects, this is usually because link tracking is in place. Unusually LSblogs links directly to the sites it lists which I believe will count towards your back links unlike redirects.
Besides LSblogs that I have just mentioned the other directory that generated some traffic was Blogarama.
Unfortunately you do not know which directories are going to generate traffic until you have been listed. You can increase your chances of ensuring traffic by submitting to directories that already have a lot of traffic. I would suggest that as it takes little time and effort to submit your site to blog directories and as they are few and far between compared to generic directories it is a worthwhile exercise.
The experiment is far from over as I still have many blog directories to submit to and I will be looking at the long term traffic from these sites. There will be an update to come which will include a list of all of the blog directories.
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31 Oct 09 10 Ways You Can Use Blogs RIGHT NOW
Now that you have got a basic understanding of the ins and outs of blogs, and some options available, you’re probably wondering: How does this help my business? How does it help me to stand out?
1. Team Communication. Companies use blogs internally to communicate project status to stakeholders and managers. It beats clogging everybody’s email with mass broadcasts. It allows these missives to be archived, indexed and easily searched.
2. Enrich Your Clients. You can easily link to articles and resources relevant to your readers and their needs. You can more easily attract experts to provide value-added content to your audience.
3. Get to Know Your Customer. Nobody buys from someone they don’t know. Blogging allows you to demonstrate your expertise and point-of-view quickly and easily. In addition, blogs allow the customers to receive your updates in the format they choose.
4. Collaborate. You can create your own marketing buzz to drive attention and buyers to your products and services. Some companies use internal blogs to report on projects or to track work groups distributed around the world.
5. Research and Development. Weblogs are the perfect forum to test out new ideas and receive instant feedback. You can allow others to see how you develop your products and services, and at the same time, they can tell you how best to serve them.
6. Go Global. Blogs, like other online media, allow you to take your business and ideas to a global market. Translation services are getting better every day, allowing more people to read online content in different languages. I’ve helped bloggers from New York to New Zealand, from Indiana to India.
7. Hidden Entrance to the Press. Journalists are busier than ever and blogs provide a virtual directory of pundits on any topic. You and your company can be the content expert they’re looking for. Furthermore, if your company is talked about in the blogosphere it could end up using that exposure as a back door to the press.
8. Get Published. Publishers are turning to blogs to find new writing talent. Blogs can give a publisher a taste of your writing style as well as a sample of your depth of knowledge. Content specific blogs show a a commitment to a certain topic or subject matter.
9. Write your book. Let your readers help you write your latest book or article. Post chapters or ideas, then let readers help you in researching, testing and suggesting ideas. Or, use a blog after your book is published to update the material or to answer questions from readers.
10. Success Stories. Invite clients to blog about their successes with your products and services – it’s like a living testimonial that never ends. As clients share their experiences, your prospects can see first-hand how you can help them, too.
[Sponsored] Bryan Seawell is the proud owner of this article and he owns a site called: “save the marriage review“. See how he can help you with his site: “save my marriage today” and allow him to share with you his best known secrets here at his exclusive site, “save my marriage today review“. Thank you for your trust and belief in Bryan. Hope it will benefit you and others. Have a wonderful day ahead. [Sponsored]
31 Oct 09 A Person Is Known By The Blog He Keeps
Literature is the soul of the wit. The best source of literature can be now found in blogs. The growing trend of ‘blogmania’ is slowly sweeping the netizens. Every person aspires to have a blog as a platform to publish his thoughts and be heard and read.
General surveys undertaken on blogs and bloggers shows a rising trend in blogging. A parallel platform for literary endeavor, the blogs are overthrowing the traditional journalistic norms. Publishing of news and views no longer remains the privilege of an elite minority. Anybody and everybody is free to get in touch and explore the writer within himself. The anamorphic nature of the human soul is best reflected in the blogs.
http://alphablog.rediffblogs.com/2005_20_03_alphablog_archive.html
A survey in the United States brought out a startling fact the 30% of the surveyed people read blogs. Also, 52% of the surveyed people advocate equal journalistic rights and freedom for the blogs. And the most striking fact is that 31% of the surveyed people revealed that they found blogs to be more credible than the newspapers.
The growing popularity of blogs can be gauzed from the fact that Yahoo, Google, MSN, Rediff and all the other bigwigs of the cyber world are experimenting with blogs and bloggers. Both free and paid blog hoisting sites have come up which offers a plethora of tools to make blogging a breeze.
MSN has even gone to the extent of making a common ‘passport’ database across all its services. So now, a MSN user can use his own personal ‘id’ across MSN messenger, Spaces and hotmail. Also, MSN has integrated its Spaces with MSN Messenger 7.0. The users of MSN Messenger 7.0 will have a tab labeled ‘gleams’ which will inform them when their contacts have updated their individual blogs.
Recent statistics from MSN shows that MSN has 170,000 daily blog updates. This number is huge considering the fact that most of the bloggers do not update their blogs on a daily basis.
The Literature of the new era is no longer limited to books. From Poems to Features, from Humor to Short Stories, everything can be found in the blogs.
http://alphablog.rediffblogs.com/2005_27_03_alphablog_archive.html
http://alphablog.rediffblogs.com/2005_03_04_alphablog_archive.html
Though good blogs are a trifle to find, yet close scrutiny will reveal every blog to be good in its own personal aspect. After all, blogs are a slice of the blogger’s life and every one’s life is a good source of learning experience.
http://alphablog.rediffblogs.com/
This also opens up the teaching value of blogs. Blogs can be a mirror of life, culture and society. What can be a better teacher than one with a plethora of experiences to offer on a silver platter?
[Sponsored] Bryan Seawell is the proud owner of this article and he owns a site called: “save the marriage review“. See how he can help you with his site: “save my marriage today” and allow him to share with you his best known secrets here at his exclusive site, “save my marriage today review“. Thank you for your trust and belief in Bryan. Hope it will benefit you and others. Have a wonderful day ahead. [Sponsored]
31 Oct 09 Blogging For Business – Great Reasons For Every Business To
If Howard Dean’s failed political campaign accomplished anything, I would say that it brought to the mainstream the use of something called a weblog or “blog” as it known in cyberspace.
A blog is really nothing more than a diary uploaded to the Internet and until about the last 12 months was the realm of the individual who saw it as a way to publish there random (and sometimes disturbed) thoughts. The great thing about weblogs, and the growing set of software that is being created to publish them, is that they are a tremendous business tool.
Weblogs allow you to create content and contact…and that is what your clients crave more than anything.
I use a program (there is a free trial version) called PMachine to publish my weblog at DuctTapeMarketing.com/weblog.php. This program allows me to simply make many entries and updates and also allows readers to add comments. Better still, now seemingly random articles can be sorted and searched by content or subject. My weblog is more like a content management system and my readers seem to love it.
Another great reason to explore the use of weblogs is that search engines seem to love them. Within 30 days of launching my weblog it became the most visited page on my fairly high traffic website.
So what is it about blogs that those little spiders love so much?
Here’s a little secret, search engines crave content. Okay so maybe that’s not such a secret but to look at many websites you would think it so. The fact is that too many websites just sit there doing nothing that the search engines admire. Providing content, not to mention fresh content, is one of the toughest chores of anyone who maintains a website. But when it comes to generating traffic it is the most important job.
Blogs, by their very nature, are all about content. In a commercial environment every blog entry is fresh content. Get in the habit of making two, three, even four entries a week and you’ve got a content building bonanza on your hands. Everyone knows you need new content to give visitors a reason to come back; blogs just make the task so much easier.
Another advantage that blogs seem to currently possess over traditional web pages and sites is lack of competition. While the number of bloggers grows daily, there are still relatively few commercial blog sites. When I created my blog I found that it showed up in the number 3 spot in Google for the term “Marketing Weblog” within about 3 weeks of launch. Not bad considering I did nothing to make it happen.
There are a couple of other things you should do to make your weblog a traffic magnet. They aren’t really that different than tradition SEO tactics but the names and faces are unique to the blogging world.
Use targeted keywords in your entry titles
No rocket science here but this tip can’t be stated enough. Forget cute…go for titles that fit your targeted keywords and phrases…even if they seem a bit awkward. (You do have targeted keywords and phrases don’t you?)
Register with Blog Search Engines – Search engines that specialize in blogs
http://www.daypop.com/
http://www.blogvision.com/
http://www.blogsearchengine.com/
Register with Tracking Services – These services note when a blog has been updated and publish an ongoing list. They even keep track of the most updated and most visited weblogs. Plus you get to learn what pinging is.
http://blo.gs/
http://www.weblogs.com/
Trade Some Links
You don’t need to get out of control on this one but a few “relevant” swapped links to related blogs can boost your traffic.
Syndicate your content
This one is way to technical to cover here but do some research on the term RSS and you may discover ways to have your content and entries fed to sites that are hungry for the type of stuff you write. Many of the popular weblog software packages have this capability built right in.
http://www.feedster.com/
Copyright 2004 John Jantsch
[Sponsored] Bryan Seawell is the proud owner of this article and he owns a site called: “save the marriage review“. See how he can help you with his site: “save my marriage today” and allow him to share with you his best known secrets here at his exclusive site, “save my marriage today review“. Thank you for your trust and belief in Bryan. Hope it will benefit you and others. Have a wonderful day ahead. [Sponsored]
31 Oct 09 6 Things To Post On Your Blog When You’re Running Out Of Ide
There is no doubt that blogs are the “it” thing today in the online world. Wherever you surf, blogs are sprouting everywhere like mushrooms, whether they’re used for personal or business purposes. But for starters, what is a blog anyway? It is a diary where you can post your thoughts or feelings or whatnots, except that it is online and the public can read it. But enough of that. Gone were the days when they were used solely for personal reasons. On the business side, they can be a very useful tool to boost your business, and to keep your customers updated on the products and infos you have. But if you’re still struggling to catch up on the latest thing these days and you think you’re not much of a great writer either, let me give you some useful subjects you can write about to give your customers a lot of reasons to keep coming back to your site.
1. News. Okay, so maybe that’s basic. After all, your company or business is the reason you put up a blog, right? Write about the products you sell. Give them a bit of the benefits your potential customers might get for buying them, with a link back to your main site to read the entire sales letter. You can also write about updates to your product. Post news about the industry you’re in. If you’re selling products that help people get better search engine rankings, write about search engine news. Or, if you or your service has been featured on TV, papers, or notable websites, write about it. Don’t forget to post seminars or gatherings where you’ve been invited.
2. History of your business. Maybe this one has already been in your main website, but who cares? People forget it. They come and go and chances are, when they visit your site, they don’t read it. Write about how you began, the reputation and achievements you’ve earned, and the accolades or awards you received, with a link back your site. That way you’ll let them know why they should buy from you, and that you’re a real person who’s building a reputable business. Add some employee’s profile if you have someone working for you, too. If you have nice traffic or site stats, that’s also worth mentioning.
3. Customer’s feedback. When a raving customer emails you about how your product has helped him, share it in your blog. You’re giving your visitors a compelling reason to buy from you.
4. Site of the week / month. Mention a site that doesn’t compete with you but complements to your won. Explain to them why you like it, and why it deserves your accolade.
5. Contests, surveys, trivia, questionnaires. If you’re running a contest, post it in your blog to encourage visitors to join. Get their attention by including the prizes, a bit of the rules, with a link back to your site for more information regarding it. Or put a survey. That could give you information regarding the product you’re selling, as to how you could develop it further.
6. Tip of the day. Write about a new tactic you developed or something you learned and perfected.
So there. Whatever your business is, no doubt there’s always something you’ll definitely want to write about. Give it a try. And it will reward you soon.
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