20 Mar 10 Idol Meanie Reveals Secret To High Profit Automotive Advertising

We recently saw an interview with USA Idol’s Simon Cowell that drove a major purpose home as it relates to the success and failure of automotive dealerships. This concept might be life changing for you, so bear with me a moment while I set the scene.

The interviewer was reminiscing of the days when US Idol was jut measly idea, instead of an American icon. Simon made the purpose that no-one thought that a talent show where the public decides who wins would be successful. “Maybe that is exactly why it absolutely was successful,” Simon explained.

Did you catch that! What a simple, however good, concept that is. American Idol was so outrageously successful specifically because nobody thought it absolutely was possible. In alternative words, it had been a risk for everyone involved.

The flexibility to take risks is the one amongst the key factors that sets apart rich dealers from poor dealers who constantly struggle to flip a profit year after year.

Risk is inherent in business. To even start in business is a risk. And certainly getting away from bed every morning is risky. But the kind of risk Simon and therefore the producers of USA Idol took is completely different than the sort most folks usually endure.

When massive production firms, record execs, and broadcast networks get together to supply a show, they are invariably risking money. And huge deal-they need lots of it. One show succeeding or failing doesn’t very create a difference within the grand theme of things for these massive companies.

But this totally different reasonably risk seems to transcend money. It goes straight to the core of who we are as intelligent beings: our ego.

Simon and the gang had plenty of cash to risk. The real leap of religion, though, was the potential ridicule they faced. Their name was on the line. Their strength was in the flexibility to keep going and focus their eyes on the large things that lie ahead…which was really all the encouragement they needed to face the naysayers and proceed with the event of the show.

Marketing a business or yourself is really no different. If you were to develop and refine a marketing campaign that was extremely successful and then ask all your friends, family, neighbors, customers, etc. what they thought of your campaign, you’d notice that nobody really liked the thing anyway.

It’s essentially the same approach the “gurus” and different self-proclaimed marketing experts shot down US Idol. All of them said it would flop-that no one would watch such a show. They felt the show was a large waste of money and encouraged them to quit while they were ahead.

But if you only get one thing out of this article, I wish you to perceive effective automotive marketing isn’t about what people like. Of course, effective marketing usually stings. It hurts. It makes you uncomfortable enough to move….and eventually take action!

To learn more about how to separate your dealership from the crowd, like the small used car dealer in a tiny Mississippi town who had to install a deli counter (take a number) in his single wide trailer to control the flow of traffic, request our FREE video training called The New Rules Of Automotive Marketing created especially for Car Dealers and Managers by visiting www.RichDealers.com