21 Apr 10 Two Automotive Marketing Untruths—Avoid These And Sell A Tons Of Cars Fast – Part 1

Times are changing and so is that the effectiveness of your marketing dollars… that is most likely why you’re reading this article right now.

What used to bring in clients to your car dealership no longer works. And the recommendation you’re obtaining from the self proclaimed “gurus” who are really just vendors hocking next the subsequent mail sale or automotive technology gimmick all appears to contradict itself.

Not to say, you’re probably being fed one among 2 huge lies concerning what you can expect and therefore the sort of results you must experience when promoting your automotive dealers during this “new economy”.

Thus before these lies perpetuate any further, let’s jump right in to the current article to line the record straight once and for all.

Myth #1: You Can’t Expect Results Overnight

If you can’t expect results overnight, how can you expect to remain in business?

Admittedly, there’s one sort of selling that can not turn out results overnight-and that’s building a rock solid brand like Coke or Pepsi where customers want only see the logo to feel inspired to buy.

In fact building a lasting and competitive brand image to that magnitude takes a heap time and a TON of money. Neither of which you probably have at your disposal right now.

However before you hang your head in sorrow because you don’t have precious time or resources to waste on long-term branding campaigns, there is hope for you in another type of advertising that’s rarely known (or understood) in the automobile industry.

That kind of advertising is hardcore, retail-oriented, direct-response, lead-generating, low-value, instructional based automotive marketing…and that will most certainly get you results over night.

In fact, that’s the whole purpose of direct response marketing. It conjures up prospects to take IMMEDIATE action to call/ visit your automotive dealership. Again, notice I said immediate action, because this is often not one thing you have got to attend months or maybe years to work out results.

If your system is sound, your ads are positioned properly and your marketing uncovers the emotions of your customers, the results can be instant. You’ll be able to flip it on and off sort of a light switch. And if you don’t see results immediately, one of these factors was faulty…guaranteed.

Brandscending

More good news! You can still embark on a nice branding campaign while not a million dollar ad budget and years to speculate within the process.

In fact, branding can be achieved while not even paying for it. Many individuals misunderstand our position about branding and believe we suppose “branding is bad.”

Not so. Paying for brand is bad – unless you have the time and cash to do it properly. Most dealerships don’t. And for those who do, it’s changing into increasingly troublesome due to the mass segmentation of the market.

But, building a brand at no cost could be a wonderful issue and relatively easy to do. We wish to call it “brandscending.”

Brandscending is the process by which your company carves out a clear and definite place in the minds of the people who care most.

But, there are plenty of things you must do to leverage this method:

1. Learn who the prospects of your automobile dealership are and what they want. Then give it to them. That’s being interested and that’s what counts.

2. Have an identical and unique image that’s connected to all of your “results” oriented marketing. Over time, this could help build residual brand effects.

3. Offer an experience that is fun, unique or risky. Do one thing that’s price noticing and worth talking about. As individuals start to notice and speak, your brand value will increase.

The secret’s this: never, never, never, never, buy a long-term ad with pretty graphics and nice font believing you “built a little brand” or “got your name out there.” You did not.

That sort of thinking causes you to ad agent’s dream. Everyone concerned in coming up with that ad will create money…except you. Please don’t fall for that trap once more within the future.

To get more traffic, sell more cars and make more net profit by making the car business fun again check out our FREE video training called The New Rules Of Automotive Marketing created especially for Car Dealers and Managers by visiting www.RichDealers.com