18 Nov 10 Getting The Help Of Automotive Fixed Ops Magazine For Your Dealership
If you have a dealership and you find you aren’t earning as much cash as you had initially hoped, you could discover a couple of really sweet ways to change this! One of the coolest things you could do is make use of automotive consulting from fixed ops magazine. Fixed Ops magazine has a consulting service called Fixed Ops Consulting which can aid you create a customized business plan for your business needs.
Most importantly, the Foxed Ops Consulting service can assist teach the employees you have now in order to aid get and keep clients. Automotive training for your personnel is a great benefit. Not only would it aid them in your business and aid your company earn more cash, but it would also aid them understand the business also – enriching their lives for more education in the automotive industry.
The automotive consulting would aid your employees learn about how to get new customers and the way to keep the ones you have – the repeat sales, which are amongst the most vital sales you could get! How does something such as this work? Do you need to pay Fixed Ops Consulting? How long does it take? It is actually an extremely easy process.
They’ll come to your business and observe for several days at a time. This observation period will help them see where you and your business requires help and where you’re flourishing. Once the automotive consulting team takes in all this data, they would then come up with a business plan so as to fix any problems they see. This would probably include automotive training for your employees.
The auto industry is eternally changing and if you have an employee who got their degree 20 years ago, odds are the rules have changed in the past five years. So it is important to keep everyone on the up and up and keep them fresh! Upon changing what requires to be fixed and giving automotive training to your associates, they also keep what was working.
Do not worry, they will not change everything, just the things which need a changin’! Once they put the plan into play and everyone gets into the groove of things, the Automotive Consulting team from Fixed Ops magazine would come back to your place of business and see how well the new business plan worked, they will also see if you are having an increase in earnings and new customers added to the pack.
They would even be available to make new suggestions and answer any questions or concerns you might be having about the business, business plan, or automotive training. Fixed ops Consulting looks at all aspects of your business – not just sales. They even look at customer service and the sales department too since this is the “core” aspect of your business.
If your sales individuals are very slack and do not really know how to “sell”, that is okay. Your employees won’t only get training but they will provide service advisor training or service manager training.
To find the best automotive consulting services available in the industry visit http://www.diggingforprofits.com
12 Nov 10 Evaluating The Proper Tools To Use In Any Towing Experience
Towing offers a person several benefits when they are trying to maximize the utilization of their truck, jeep, van or SUV. You can tow a camper on the back of your vehicle, allowing you to find several of the comforts of home as you travel the great outdoors. With the correct vehicles you will have the chance to take benefit of many different recreational vehicles, regardless of whether you are seeking water adventures with boats and jet skis or looking for the all terrain experience of quads and dirt bikes. Whatever your preferences might be in towing, the opportunity to take part in these activities comes down to two factors, the vehicle you drive and the towing hitch you use.
You need to assess many factors before you take part in any towing experience so as to guarantee that you have a safe trip. Make sure you understand the towing abilities of your vehicle, to make sure you do not over extend your vehicles capacity, resulting in damage or accident. It is also essential that the tow package on your vehicle can manage the weight of the item you are towing.
However, you cannot make this assessment unless you discover the weight of the trailer, camper or toy trailer you’re towing. One more key element is found with the life line your tow hitch represents as it represents the only security that exists between your vehicle and the trailer.
The terrain which you are going to experience in your travel is going to be the next factor that you have to evaluate. Whether you’re traveling a wooded area, a sandy location or a lake destination you will likely encounter terrain which doesn’t provide the smoothness of a concrete surface. A ball towing hitch is usually the head to item for most individuals, not because of their high performance but because that has always been the common tool.
The issue is that there are many faults which exist with this product that have been providing headaches to towers for years. Whilst you may have range of motion form left to right, there is no dimensional fluidity which helps you in managing an all terrain environment. The use of this product could create damage to the trailer, buckle your towing package and even break free of the vehicle, resulting in damage to trailer and vehicle.
With the knowledge of the weaknesses that exist with a conventional ball tow hitch, it’ll make sense to seek an intelligent alternative that resolves these problems. This product ought to offer all the benefits of a ball hitch, while compensating for all the weaknesses related to the ball.
To find a revolutionary product in the field of towing hitch which produces strength in design, simplicity in coupling, and fluidity in motion, head to http://www.ozhitch.com
10 Nov 10 How Can The New Mazda Be The Best Car For Me?
Most people take a look at three aspects when they go to purchase a car. Firstly, is the car brand a popular one? Secondly, does the car have any awards for it’s value or quality? And thirdly, is the car going to be good for your budget. For something like a new Mazda, you may be wondering why these cars are so popular! You see them everywhere, every day. But, what is Mazda? The Sydney Mazda used to manufacture non car products such as drilling equipments and tools initially.
One of their very first “automobiles” was actually a motorcycle and then in 1960 they launched their very first new Mazda. This is a Japanese manufacturer which seems to be the top of the list over American cars because of the quality and price. In fact, if you purchase from a Mazda dealer, you could almost guarantee you will find some of the best prices on the market! These cars have been popular ever since they were introduced in the 60s when they sold the new Mazda two seater! This was a sweet little car and ever since then Mazda has made it a point to provide the American people and many others across the world a car they can truly rely on through thick and thin.
If the 2 seater isn’t really the very best alternative for you or for your family, it’s okay! Sydney Mazda has introduced many new Mazda cars as well like the Mazda 6, 3, CX-9, GG Series, Maxx BK, NEO and a lot more! These cars could be found at almost any Mazda dealer and can be found with some of the best perks. You can choose from numerous series, yes, but you could also choose from colors, accessories, styles and a lot more. You could find both new and old series at a Mazda dealer. One of the new Mazda cars available is the 2010 MAZDA3. This has both a 4 and 5 door choice and is just below $15,000 depending on the series you require.
These go on as much as $21,000 which is really low considering. This is a great choice for people who have kids or require lots of room, but they don’t have the income to purchase a brand new SUV. The 2010 MAZDA3 was even named a Top Safety Pick for 2009 by the Insurance Institute for Highway Safety (IIHS) so you know this is a car you can really count on!
By the way, if you previously own a Mazda and you want to upgrade and get a brand new Mazda or you need Mazda service done on your car, you can even find a Mazda dealer on or offline who could offer service to you! The great thing about Mazda isn’t just what the car can offer to you, but the company all-around is without a doubt one which will take care of you until the very end!
Hornsby Mazda is Sydney’s Newest Master Dealer; they are the No.1 Mazda Dealer on the North Shore for Sales, Service and Parts. It was established in 1975 and has been a Family Business since 1994. Hornsby Mazda Centre is part of the Hornsby Automotive Group Pty Ltd. For more information on Mazda vehicles or to book a test drive, visit: http://www.hornsbymazda.com.au
08 Nov 10 Seeking Vehicle and Health Protection with Semi Truck Insurance
The driving environment can be a dangerous place for any individual but situations can further be complicated when you are the driver of a semi truck. The semi truck is a monster on the road created to be durable and powerful but when it is a participant in an accident it can be a destructive force matched only by the powers of nature. This is why when you are a driver of one of these vehicles it is important to seek the opportunities found with semi truck insurance. This resource can provide you with the protection needed to not only take care of the health of yourself and your vehicle but to protect others when an accident is determined to be your fault.
This process often begins with the discovery of truck insurance quotes. When this process begins an individual is often looking to find the lowest rates possible in order to save money in the long term. While low rates provide many financial benefits, it is important not to limit your coverage in order to assure that the vehicle you drive and your health is protected while having enough insurance to protect any others involved in the accident. Some drivers chose a large deductible in order to reduce their expense, which is a great opportunity if you know you can afford the cost in the event of an accident. Take the time to fully understand the value of your vehicle and the coverage you have with your own health insurance in order to determine the best semi truck insurance for you.
In addition to the vehicle and health protection you need to seek with truck insurance quotes, it is also important to seek the benefits of other safety features. A prime example of this is found with the investment into tow truck insurance. As a semi truck driver you understand the tremendous size that is associated with your vehicle. This makes it impossible for the traditional tow truck to offer your vehicle any opportunity to be towed, requiring that you seek the services of a tow truck designed to tow a vehicle of your size. This represents another opportunity of high cost which can be avoided if you make the decision to invest into tow truck insurance. Make sure you assess all the factors that can be protected under your insurance plan in order to find a full package of value for the best cost.
Semi truck insurance is a vital element for any individual who is pursuing a career in the trucking environment. Discover all the factors that are available with the insurance opportunity and discover the most competitive truck insurance quotes in Australia by visiting http://www.truckinsurancequotes.com.au.
04 Nov 10 One Thing That You Can Do To Generate Free Publicity And Quality Leads
I’m sure that you’re going to reject the auto marketing strategy which I am going to tell you… but I’m going to tell you nonetheless because IT WORKS.
In fact, this is one little thing you can do that will instantly give your business the power to draw quality clientele that pay more, stay for a longer time and refer repeatedly.
And like we said, you’ll probably reject it …AT FIRST, but once we break this down into manageable pieces (and in plain English); you’ll be chomping at the bit to get started.
Yet before I let you in on this powerful marketing secret, let me just say this:
If you are feeling the effects of tightening wallets, scarce credit and the fear based economic recession then you know you need more horsepower than ever before to convince somebody to release their iron fist and spend money at your store.
We have talked in the past about the significance of confidence and value. We’ve discussed the change that’s occurring in consumer confidence and spending habits.
These dynamics are not becoming better, unfortunately. In fact, they have gotten worse. So what that means is if you’re a dealer trying to get by with a little marketing or even sloppy marketing… or not tracking your marketing efficiency all together, you are really in trouble.
The good news is that you don’t need to stay in this type of trouble forever. You could swing the dynamics of this new economy back in your favor. And what I’m about to tell you would help you do just that.
So what’s it? What is this magic thing that would be able to instantly give your business a swift kick in the proverbial pants and have you attracting many more clientele than you’ve ever gotten even in the good times?
Write a book.
Seriously… write a book.
I am gonna give you a minute to either 1) stop laughing or 2) stop huffing and puffing and spouting off all the reasons why that will never work for you. As a matter of fact, some of the excuses going through your head likely sound a bit like, “I can barely write my name,” or “I don’t have anything to say” or “Who is going to read it”…or better yet…. “I don’t have time to write a book! I have a BUSINESS to run”.
But that’s all nonsense and I’m going to give you a proven blue print to pump out a book targeted to your ideal customer which would automatically position you as an expert in your field this very year.
As you might know we published our first book, Gravitational Marketing; The Science of Attracting Clientele in March of 2008. When we wrote that book we did not do it the traditional way (we do not do anything the traditional way). When we wrote our book we were on a national seminar tour putting on 2-day seminars across the country. When did we have time to write a book?
Well we didn’t but we found time and we have done it for several of our VIP clients since.
Here’s how we did it…and how you can too:
1. Sit down and make an outline of the ten chief questions or concerns your clientele have when purchasing and financing a car.
2. Find somebody to ask you those questions in an interview style setting. Answer the questions as if you were speaking to a client on the lot. Explain in plain English and answer the questions making use of examples and stories. Record the interview.
3. Send the video recording to a transcription company who would transcribe it for you and gives it back to you as text.
4. Find a local newspaper writer or editor and hire them to edit the transcript into more flowing prose.
5. Find a graphic designer to create a cover and layout the inside. Put your picture on the front of the book.
6. Send the book to 48HrBooks.com and have copies made. You could do small runs and still get them under $4 a piece.
Writing a book positions you as a leading expert and authority in the market. It elevates you over all your rivals, reduces buyer anxiety and distrust and speeds up the sales procedure.
A book even opens many doors in terms of local media exposure and free promotion opportunities for your dealership.
Writing a book with our method takes a bit of work upfront but it’s something which pays dividends for the life of your career.
So what are you waiting for? It is time to begin!
Jimmy Vee and Travis Miller are the nation’s leading experts on attracting customers and the co-authors of Gravitational Marketing: The Science of Attracting Customers. Get important automotive advertising tips for FREE by requesting their FREE video training called The New Rules Of Automotive Marketing created especially for Car Dealers and Managers by visiting http://www.RichDealers.com
30 Oct 10 Seek Environment Help With Green Transportation Consultants
It is very important that you find the very best opportunities which are available to you in nowadays when companies have environmental issues on the top of their minds. When you rely on an industry which relies greatly on transportation, one of the very best advantages you can take benefit of is found with synthetic lubricants, and the best people to consult on this matter are Green Transportation Consultants.
Many companies hesitate on the prospect of looking for outside consultation but utilizing the knowledge and experience of experts normally represents your supreme possibility to achieve your objectives and achieve a greener appearance. Before you take any step to looking for these individuals, its important that you understand how you would be able to profit from this possibility.
While many companies that would like to go green understand there is a problem which requires this solution, few would be able to recognize specifically where the problems may exist. Several companies have recommended a conversion to synthetic lubricants for example but most do not know the advantages or how to properly impact a program. Whether your company depends on trucking to ship goods, provides bus services to cities or just has a large driving workforce, Green Transportation Consultants can assist your objective. With their skill these people can quickly tap into your environmental concerns and normally identify a broad array of problems that could be resolved, enabling your company to embrace a greener perspective with their business efforts.
Once the issues have been identified by these consultants, you would have the chance to tap into a reservoir of knowledge as it pertains to making changes in your company. Switching your vehicles completely over to synthetic lubricants for example could do a huge deal in moving towards a greener effort. These non toxic bio degradable products provide environment safe chemicals that would be safe for the environment.
As an added bonus, these products are extremely beneficial to your company, aiding in correctly lubricating equipment which extends the life of a vehicle and saves you money in the long term point of view. Moreover, the Green Transportation Consultants can assist in educating your staff as what to look for when impacting the environment and the changes every person would be able to make to aid your company’s efforts.
Synthetic lubricants are just one example of how a company can make a small change in policy in order to develop a long-term change in their environmental impact. With the efforts of Green Transportation Consultant you would discover some of the best ways to improve your company to make it an environment friendly business. This’ll not only improve your standing with your associates but attract the interests of clients as you move forward.
To discover more on synthetic lubricants and the other suggestions Green Transportation Consultants would be able to provide visit http://www.syntheticlubricantswac.com
12 Oct 10 Choosing The Best Trailer Hitch
The best trailer hitch is the one that best fits the situation and load capacity of the unit being towed. Safety is always a concern, and trailer hitches are manufactured with certain load rating, and different sizes of coupling parts. Here are a few details that might aid you decide which type you will require.
There are fundamentally 3 types of hitch which are the ball type, the 5th wheel and the pintle hook. Each of these is used in different applications and mainly rely on the terrain and load requirements. Let us take a look at them for their uses.
The most common hitch is the type utilized to pull boat, RV, and utility trailers, that require a ball of a particular diameter to securely make the connection. These balls come in different sizes measured in inches which range from 1 1/4″ to 2 5/16″, with shank sizes of 3/4″ to 1 1/4″. The correct size is often stamped into the metal tongue of the trailer to be towed.
The 5th wheel hitch has been made more popular by RVs which are fashioned after horse and livestock trailers. The front of these trailers hangs over into the back of a pickup truck bed, where the king pin plate is mounted. Eighteen wheelers use the kingpin connection, but many RV trailers use the same kind of ball as the utility trailers. The purpose for a 5th wheel is the ‘goose necked’ placement of the load over the drive train provides greater stability when traveling.
Pintle hook hitches can be found in use on trailers that are small enough for a pickup truck to pull, but the most used application of this hitch is in agriculture and heavy road construction. Due to the uneven terrain, any other type of hitch will cause binding which could result in turning the towed trailer over. A pintle hook has a single spring clamp that secures inside a hook that is installed to the trailer tongue and provides quick connect and release.
Selecting the correct hitch for your towing requirements depends on the kind of trailer, the kind of towing vehicle and the load rating of each. There might even be state, local and federal requirements that apply to each kind and what the intent of destination might be. Commercial haulers would need a license and possibly a special permit to use some types of trailer hitch.
To find a resource that can educate you and provide you with this unique trailer coupling design visit www.ozhitch.com.
05 Oct 10 Finding Cheap And Short Term Truck Insurance
Short term truck insurance is sometimes essential if you’re planning on traveling or borrowing a vehicle for moving or hauling. It is a good idea to obtain truck insurance for a brief period of time so as to avoid any problems or hassles later, especially if you live in Australia where you’ll need a truck to utilize as haulage or travel long distances.
This kind of cover functions just like an ordinary vehicle insurance. It could be customized to meet your own requirements and could include collision, liability and medical coverage or any other kind of cover needed.
One of the benefits of purchasing short-term cover is that it could save you cash and protect your good driving record ought to you have an accident, without jeopardizing the no-claims discount already in place for the policy.
Finding temporary insurance for your truck isn’t as difficult as you think. There are many insurance providers that offer such policies due to the high demand. Truck owners searching for automotive insurance should do a little research on the internet. It is a known fact that many insurers structure and implement their policies differently from one another, so its a good idea to compare costs with each provider. You simply have to do a little searching for the right one.
There are several comparison websites on the internet. The World Wide Web has simplified the way individuals search for information. Not only do you get help locating reputable insurers, but you would even be able to compare premium rates. By entering some basic details such as vehicle details, age and model, you would get a list of cheap offers. But don’t decide on the quotes alone, its better to contact these companies and explaining your requirements directly before settling for the right coverage.
30 Aug 10 Seeking The Opportunities Surrounding Custom Motocross Graphics
When it comes to the professional dirt bike sport, outside of talent the next significant area to cover is found with image. In a sport with hundreds of individuals taking part, image helps to build fan recognition which would help in attracting sponsors trying to invest in not just the best riders but the most recognizable riders. One way a person or team could boost their efforts to achieving a recognizable image is with the use of custom dirt bike graphics.
In most of the locations that are linked to the sport, its common to find walls or entire buildings lined with the motocross graphics of professional riders looking to rise to the top. When you could create unique motorcycle graphics, you are taking the first step to establishing an image that businesses and individuals need to display.
However, so as to take that step, the first thing that is required of an individual or team is to create a design for your motocross graphics. There are several options available to the designer and when you work with a quality company who would design and produce your image there are normally few limits to what is possible. While there might be no real limitation to your design, its vital to make sure you follow few guidelines with your custom dirt bike graphics.
Several riders have adopted the idea which the more detailed and grand motorcycle graphics are, the more familiar they would be. While ornate detail will go some distance in developing recognition, it could normally be hard to transfer onto the various promotional items like stickers and clothing. In several cases simplicity in design is normally the best path to follow to create motocross graphics, as they’ll allow you to create a memorable image that is easily distributed to the public.
The next step for any aspirant professional rider after motocross graphics design refers to brand recognition. With the custom dirt bike graphics its important to create stickers, shirts and other promotional items that are attractive to motocross fans. Do your best to get your image into the many places which support the motocross environment.
This ranges from the sales of your brand in stores to something as simple as getting a sticker on the wall, allowing clientele to recognize your motorcycle graphics and find a related website. Keep in mind that while skill on the course is important to sponsors, more important is the recognizable image a rider has with the public, starting with custom motocross graphics.
To learn more about custom dirt bike graphics and how you could benefit from this one of a kind opportunity go to http://customdirtbikegraphics.com.au, a website which sells the best Custom Dirt Bike Graphics and decals, custom painted helmets, pit boards and accessories right down to clothing and DVDs.
25 Aug 10 3 Nascar Marketing Secrets That Will Turbo Charge Your Success This Year – Part 1
NASCAR is a powerful business and marketing machine. There’s a lot you will be able to find out about positioning your own dealership just by studying the lead-generating, revenue exploding techniques of this racing giant.
You have probably heard of Dale Earnhardt Jr., Jimmie Johnson, Kevin Harvick, Jeff Gordon and Tony Stewart. They’re all pretty famous NASCAR stars. But a name you may not know the name Mike Bartelli. Racecar driver? No. But he is a guy that knows lots about speed. Mike is a marketing guy and when it comes to NASCAR and motorsports marketing he is, “the” guy.
Mike is a specialist in motorsports marketing, and as head of Millsport Motorsports he has helped NASCAR see record growth in popularity and sponsorship. Now Mike is chief marketing officer and senior VP of Petty Enterprises.
In a recent interview, Mike divulged some of the techniques to NASCAR’s Marketing Success. We’ve since taken the ideas Mike shared and reshaped them to fit the car business. We are now serving them to you on a silver platter so you would be able to utilize them in your own dealership this year.
So print this out, grab a highlighter or a pen and put on your thinking cap because you are about to go for wild ride.
NASCAR Understands the Power of a Celebrity Endorsement
In building their own monster brand, one of NASCAR’s main strategies was to make use of celebrities and celebrity endorsements to reach new fan bases. The NASCAR approach honed in on target groups of prospective fans that usually will overlook the sport and reached out to them making use of a popular celebrity from film, television, music, sports, etc.
You see, nothing gets attention like celebs… Definitely NOTHING. Whilst NASCAR undoubtedly knows this, several dealers in this country don’t.
The goal of advertising is to get your prospect’s attention. So if nothing works better in getting attention than celebs, why not make use of it?
Demographics do not matter either. Rich investors, CEOs, credit challenged, blue-collar, white-collar they are all attracted to celebs. We believe the reason is reach and frequency. Much like effective marketing is about reaching several individuals and a lot more importantly reaching them many times, celebrities have a huge amount of reach as their job is to be noticed and be heard.
One more motive why celebrities are influential marketing weapons is centered on the power of association. Individuals relate you to those they see you with. If you are hanging out with celebs then you have to be one yourself. This is reassuring to your clients and puts you in a positive light. And naturally potential clients would enjoy aligning themselves with you also, as they too want a piece of that celebrity pie.
Not to mention, consumers are more probable to refer business to the “cool” dealer who hangs out with celebs over the guy they have never heard of. Bear in mind, boring is safe, but it gets you nowhere. Leverage the power of celebrity and your potential buyers would be chasing you down for a sale.
Think this doesn’t pertain to you? Think you can’t use superstars in your marketing because you can’t pay for Dan Marino? Well think again.
There is actually a few low-cost ways you could begin featuring celebrities in your marketing right away.
One strategy we like is designing a mail piece with a full color envelope utilizing images of 3 renowned celebs your target audience would resonate with… let us say, Barack Obama, Tiger Woods, Oprah Winfrey and YOU! You can use the headline, “What Do Barack, Tiger, Oprah and Mr. Dealer Have In Common.” Next to your image you would put your name and “owner of ABC dealership in XYZ town.” BANG, instant celebrity tie in. And that is getting opened.
Or you can use your marketing dollars to buy a celebrity for direct sponsorship, endorsement or events. Of course most A-listers might be out of your price scale but there is always somebody affordable who resonates with your target market. Older celebrities who are no longer in their hay-day or little known celebs like popular contestants on reality TV shows can normally be employed for surprisingly little.
Also bear in mind that the recession influences everybody. Even celebrities jump at the possibility to make some extra cash. More usually than not it’s our impression of celebs and our ego, fear of the unknown and apprehension created by star mystique which keep dealers from leveraging this super charger of a promoting resource.
You could find contact info on virtually any celeb in a book by Jordan McAuley called the Celebrity Black Book available on Amazon.com or contact our office directly for celebrity agent recommendations.
Jimmy Vee & Travis Miller are the authors of Gravitational Marketing: The Science of Attracting Customers and founders of the Rich Dealers Institute. They help dealers double their profits in as little as 118 days. Receive a free copy of their special report & video presentation, The New Rules of Automotive Marketing by visiting http://www.RichDealers.com/special
