02 Nov 09 Effective Article Writing And Marketing

Article Writing is becoming increasingly valued by Search Engine Optimisers who recognise the benefits that it brings- it is one of the best ways to increase traffic, search engine attention and returning visitors. When your article is published on a website, a link back to your website can be included. This link is valued highly by search engines- it is a one-way link, it is one of the few links on a page and the page has unique content on it. Because of this, many people have found that by regularly publishing articles (once a week, once a fortnight) their page rank has jumped up. This increases your search engine rank, which naturally increases your visit. It doesn’t take a genius to work out that more visitors equals more revenue!

This greatly benefits the author, but many people don’t realise that it also is very beneficial to publishers too. Search engines like sites that are constantly updated, as it shows that the website is active and widely used, and also like sites with content as it shows they are a valuable website, and not a link farm. Similarly to the benefits authors experience, publishers find their website increases in search engine rank, and so traffic and profits. It also has the added bonus to providing something new to users, who will regularly return to your site.

However, they are a few vital rules that authors should follow to make their article widely used. A badly written, unpunctuated article is not going to be looked twice at by any good webmaster.

Perhaps the most important rule in article writing is to properly punctuate your article, and to check it for spelling and grammatical mistakes. This will make it more enjoyable for readers to read, (and so it will be used more), and will make you, and your website, more professional.

Content is obviously the most important thing in any article. So, quite obviously, you have to know what you are talking about, otherwise no one will take you or your article seriously. Remember, your article will top up what people know, not introduce them to the subject. It is therefore helpful to specialise in a couple of subjects, or in a broad area. However, remember not to assume your audience are stupid, or be bigheaded.

Your article should be helpful to webmasters. To be this, give examples of what you are explaining. It makes complicated things easier to understand, splits up an article to make it readable, and can give the reader ideas on how to achieve what you have just explained. Similarly, give links to sites which may help your readers achieve what you have just explained. It makes it easier for them.

The last thing you should think about is the tone your article is written in. It is much easier and pleasanter for the reader if your tone is a friendly one. Also, remember to use words that are easy to read- for example, instead of ‘Furthermore, it has been discovered that by authoring articles writer’s have been advantaged due to their website being recipient to escalated search engine attention’ simply say what you mean- ‘By writing articles you will receive more search engine traffic’ (OK, so maybe it won’t be that extreme!).

The most important thing in your article from your point of view is what you put in the ‘About the Author’ box. This is your chance to shine, and is what you have written the article for. Whatever you write you will still receive the search engine benefits, however you will not receive the extra traffic from readers if you do not write it correctly. It should be formal but friendly, short, and sweet- it will only be glanced at so it has to grab the readers’ attention in a short amount of time. It should follow the structure of ‘A bit about the author, then tell the audience what you want them to do’. You should promote your website, but not advertise it too much.

For example, a bad information box would be ‘Visit the great website of the king of search engine optimisers, who will regularly update you with fantastic tips and priceless advice three times a week. He is a leader in his field and has had many years of experience with thousands of satisfied customers who describe him as the Internet equivalent to Jesus!’. Instead, write ‘Joe Bloggs has had many years experience in SEO, and is well known for his useful advice. Visit his website today to get great SEO tips three times a week’ (Again, this is exaggerated but you get the idea!).

The final part to writing an article is marketing it. This is relatively easy to do- submit to some article directories, and include it in your newsletter (or ask another website to include it in theirs). Some websites to help you submit it are:

www.articlewow.com, www.articledepot.co.uk, www.article99.com.

Follow these tips and you will get a great traffic boost. Write some articles, and then write one on your tips that you have discovered from your own experience!

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02 Nov 09 How To Guarantee Your Article Gets Published

There are literally thousands of article submission sites on the net today. Merely submitting your article to article directories does not guarantee that it will be accepted. Many article sites have publishing guidelines that are fairly general in nature. Most of the larger, more popular sites, are strict about what gets published and what gets rejected.

If you want ensure that more of your articles are accepted by online directories you need to make sure your article meets the publisher’s guidelines. As a owner and publisher of online article sites for many years, I am amazed at how many authors don’t take the time to read through submission guidelines.

Many sites will accept any article submitted, especially if it is a new article directory, as a means to build up their article count. However, sites that are more established with high Alexa and Google rankings, tend to be more selective in what is posted in their directory.

The most common mistakes authors make in submitting their articles include:

1. Not following the formatting requirements.
Word wrap and HTML formatting preserve the page layout of the web site. Articles submitted with word wrapping on is one of my biggest reasons for rejecting articles. Forced breaks at 60 characters may be acceptable for sites that primarily feed ezines, but it is not very appealing on a web page. Posting HTML articles on sites that accept only text articles is also quite frustrating for an editor to remove.

2. Microsoft formatting.
Copying and pasting from a Microsoft Word document does horrible things to a page design and layout. Quite often this type of formatting can appear within the text of the article and can also reek havoc on online forms.

3. Affiliate links and ads.
Many article sites do not accept articles with affiliate links in them. This is normally allowed in the author’s resource box but many authors insist on adding their affiliate links in the body of the article or the article sounds more like a sales pitch. This type of article is often rejected. Be sure to make your article informative to the reader.

4. Improper category selection.
While most editors will simply take a second or two to place an article in the proper category, editors are finding this too time consuming and will often just delete the article. Sites that receive 50 or more articles each day normally do not have the time to edit each article and select an appropriate category. Be sure to select the most relevant category for your article at the time of submission.

5. Email links in articles or resource boxes.
Although many editors are not concerned with email addresses in articles or in a resource box, authors should be aware of the problems that can arise from using them. Article directories are constantly being scanned by not only search engines but by mail harvester bots as well. Listing your email address in any online web page opens the author up to receive an enormous amount of spam and is generally not a good idea. Email addresses also change from time to time, leaving you with possibly thousands of articles on the web with an email address that no longer works.

6. Author names not capitalized.
While many authors are rushing to submit articles to hundreds of sites as quickly as possible, many don’t take the time to capitalize their first and last name in the author profile area. It seems to me that if Susan Smith enters her name as susan smith, it somehow makes her seem like she is minimizing herself as a person. Be proud of who you are and tell the world you are Susan Smith!

7. Punctuation and spelling errors.
Editors don’t have the time to check each article for spelling errors or punctuation. If you want to ensure that your article is picked up from these article directories and used on web sites, you will want to make sure that you have thoroughly checked your article for errors. Ezine and newsletter editors often acquire material for their publications from these article directories. If your article is not well written or contains a lot of errors, your article is most likely not going to be used for any purpose other than to provide you with a free link to your web site from the article directory.

8. Word count is low.
Not all directories put word count restrictions on articles. Personally, any article that is less than 400 word is merely written in order to get a link back to the author’s web site. Articles that range between 600-800 words are usually better written and actually contain some value for the reader. Make sure your article meets the article count guidelines to help increase acceptance rates.

Each article directory has different requirements for article submissions. If you want to increase the exposure you receive for your articles, make sure that you familiarize yourself with the requirements for each site that you submit articles to. By following the author guidelines, you not only increase your chances of having your article accepted, you also establish yourself as a credible writer and increase your web site traffic as well.

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02 Nov 09 How To Find Ideas For Articles & Speeches

Do you have problems finding ideas for articles and speeches?

I know have had at times, and others tell me the same thing. At my Toastmasters club, for example, I’ve often heard members say they have difficulty finding topics for speeches.

But, I’ve learned, like others who write and speak a lot, to start with what I know. To use my own experiences or perspectives to make even a simple subject uniquely my own. And you can do the same. Indeed, what seems mundane to you may fascinate someone else. Suppose, for example, you work in a fast food restaurant — tell me about the best and worst customers, or tell me about the processes and training that make it possible to go from order to delivery in just a couple of minutes.

Here’s a real-life example from my own experiences. I have a part-time job as a directory assistance operator for a telephone company, and that produces some interesting stories, like the time a woman called because the door knob to exit her borrowed apartment was broken, and she couldn’t figure out how to get out. She didn’t know who to call except Directory Assistance, and we had an interesting time figuring out a solution. Now there’s a story to get an article or speech started, and perhaps even a theme such as “Strange but true stories from a directory assistance operator.”

Then, there’s the idea of providing insights for others. If you drive a truck, for instance, you might create a Top Ten list of common mistakes you see on the streets and highways. As a professional driver, you have special insight into the patterns of amateur drivers.

Beyond your personal experiences, think about issues that intrigue you. If you’re interested, doing research and thinking about a subject will be enjoyable and easy. Perhaps you can even satisfy your own curiosity as you prepare an article or speech that enlightens someone else.

These approaches should lead you to any number of story ideas. Make a list, of say five or ten possible topics. Now, ask yourself which of them will be the most enjoyable or easiest to develop. You also might ask yourself if you have enough examples to illustrate the points that fall under a specific topic.
Now, write an outline, to set out the main themes in your speech or article. By the time you finish outlining these themes, you’ll probably have a number of new topics that could be developed into topics that stand on their own.

For example, looking back at the contents of this article so far, I see that discussing something others don’t know much about is one of the points. That would open the door to what I call the “Everybody knows” syndrome, the unfounded assumption that others know what we know. Perhaps you think that your parenting experiences are just like everyone else’s. Yet, your feelings may very well be unique and of great interest to other parents.

If all else fails, get ideas from others. For example, I subscribe to many online newsletters because I write a lot of articles myself. As potential story ideas come in I store them away in a folder, ready to be searched when I don’t have anything available in the top of my mind. I can use the original article as the starting point, creating something new and unique by using my own experiences and ways of doing things. Or I can abstract someone else’s article in my own words, again creating something new in the process. In both cases, I’m creating something new based on my unique experiences or perspectives.

So, never be stuck for an idea for an article or speech! You already have enough experience and knowledge; it’s simply a matter of developing one of those ideas within that framework. And here’s a bonus: If you’re writing or speaking about something that’s happened in your life, you won’t have to work hard to create the article or speech. Just follow the path through your memory.

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02 Nov 09 Best Tips For Writing A Great How-To Article

If you are using articles to help drive traffic to your website you will need to come up with ideas for articles that people will want to read and publish. The quality of articles found on article directories can vary significantly so it is important that yours are among the best available for your article marketing campaign to be successful.

There is no end to the subjects you can write about and you can use any style you wish. However, it has to be something that people will want to read. “How to” articles are very popular with both website owners and readers and can be a great way to get your article marketing campaign underway. Basically, the purpose of a ‘how to’ article is to explain to a reader how to do something.

Of course, you will have to have a good knowledge of how to do the task yourself before you can think about instructing anyone else how to do it, so stick to what you know. There are many possibilities. If you have experience in networking you could write a ‘how to’ article on how to set up a router at home, or if you love cars you could write an article on ‘how to service your car’. There are endless possibilities for ‘how to’ articles, in fact you are reading one right now.

So let’s get started. When you are writing a “how to” article remember that you are the teacher so write in an authoritative tone. You are sharing your expertise with someone who may have little knowledge of the subject at hand. So keep your writing style simple and your instructions clear.

At the beginning of your article tell your reader what their goal is and summarize how it is going to be achieved. This will prepare them for the task ahead. You should also inform them of what, if anything, they will need to have to hand to complete the task. Going back to the setting up a router example, you would need to tell them that they will need their computer, router, instruction booklet and perhaps and ethernet cable to complete the task.

Also, you must start at the beginning and work through the task step by step. Sometimes it may be beneficial to use bullet points to help give the impression that it is a step by step process. Alternatively you can link the steps with words like ‘next’, ‘and then’ or ‘now’. If you are new to writing the bullet points option might be best for you as it keeps things simple, and helps you avoid complex grammatical structures.

As you write, re-read your text every few paragraphs, and try to read it from the reader’s point of view, assuming they know nothing about the task at hand. As an expert on the subject it can be too easy to make things over-complex because the task is second nature to you. Try to imagine you are doing it for the first time and instruct the reader accordingly. Going back to our previous example, will the reader actually know what an ethernet cable is, or what a router is for that matter?

If a particular stage in the task is complex you may want to repeat the instruction, or ask the reader to check their progress so they are sure they have followed your instructions successfully.

With longer articles it is important to do this regularly so the reader does not lose track. Summarize what they have done so far, tell them what should have already been achieved and ask them to check that everything is as it should be. If a reader finds that the project does not look like what you have described, they can then retrace the last few steps and see where they went wrong.

If you work through your article in this manner you should be left with a clear, concise ‘how to’ article that takes the reader through each step of the project to completion. Read it again, at least twice, to make sure that it is well written and that instructions are clear. Wrap up with a concluding paragraph congratulating the reader for a job well done.

And finally, the icing on the cake, the headline. This does not necessarily have to be done at the end. It can be done before you write the article but you may find that headline ideas will come to you as you write your content. Be sure to spend some time perfecting your headline as this can be the difference between the success and failure of your article.

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