25 Oct 09 Managing A Profitable Google Adwords Campaign

The ever evolving world of pay-per-click advertising offers incredible opportunities to internet marketers but the level of savvy is directly correlated to the degree of success these marketers achieve. Done poorly, pay-per-click advertising is an easy way to spend all your money without getting anything in return. This article discusses some basic requirements to managing a profitable pay-per-click campaign.

Since Google remains the market leader in this category, we will refer to such programs collectively as the Google Adwords program.

When you first setup your Adwords campaign, the Google platform provides an estimate of the cost per click you can expect from the words or phrases you have chosen. The intent here is obviously good but the actual cost per click once your campaign has launched can be a lot higher than the estimated cost provided at setup. It’s very important to spend some time every single day reviewing your actual cost per click.

Long-string word phrases will cost you less than short-string individual words or short 2-word phrases. And when managing an Adwords campaign based on long-string phrases, you’re much better off to enter multiple similar but not identical phrases, allowing you to maximize impressions over time. When evaluating your campaign each day, you will quickly notice that some of your phrases are costing you more than others. You will also notice that some phrases prove more successful in getting the user to click on your ad.

The key to a profitable Adwords campaign is calibration, calibration and more calibration. You should constantly test new phrases and delete unproductive ones. Everyday, if possible, see which phrases are pulling your overall campaign down and eliminate them, leaving only the productive ones behind.

Google has a free keyword tool on their Adwords platform that will provide long lists of related searches for every word or phrase you enter. Take your most profitable phrases and enter them into the tool, allowing you to discover other potential winners.

This process will allow you to systematically lower your actual cost per click. That’s critically important because it’s that cost combined with your conversion ratio that must remain lower than the gross margin on the product you’re selling. In other words, if your product has a gross margin of $50 and your actual cost per click is 50¢, your conversion ratio better be better than 1 to 100. If not, you’ll be losing money.

Let’s consider an example. If your product has a gross margin of $50 and your actual cost per click is 50¢ and your conversion ratio is 1 to 60, it would cost you $30 for each sale. Since each sale leaves you with a $50 gross margin, you would make a $20 profit on each sale. On the other hand, if your actual cost per click was $1, each sale would cost your $60 and you would lose $10 on each unit sold.

There are three variables and each one needs to be managed carefully. A larger gross margin will benefit your bottom line, as will a better conversion ratio or a lower actual cost per click. Monitor each one closely and never stop calibrating your campaign. With a good product and some dedication, you’ll find a winning combination that will leave you with a consistent profit.

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25 Oct 09 How To Suck At SEO

Here are a few tips to help a truly great site become even better.

1. The Latest Grey-hat Wheeze.

Link farms, scraping, fake directories; whatever it is, get in there! If a newbie webmaster forum is buzzing about it, that’s the time to take it up. Put it on your main breadwinner, and wait for the hits to come in.

2. Over-optimisation.

Give the search engines what they want. Make damn sure they know what the page is about. Seven word image names, ten word ALT tags, hidden text, three H1 tags, that’ll tell the b**tards. Top of Google’s first page for you. Your clients swoon at your mAd skILLz. Respec’!

3. No Optimisation.

Google is run by Gods with brains the size of watermelons. Their algorithm is sentient. Whatever tricks you try won’t work. So don’t try any. And when your site gets booted in the next update anyway, defend their right to do so, piously.

4. Content Generators.

Life’s short. So much work, so many Stargate downloads to watch. Automate your content generation. Software is there to make life easier. Slap together RSS feeds, auto-generated text, free articles and Wikipedia pulls. Monetise with Adsense. Repeat for 300,000 pages. Is it time for that Pot Noodle? It’s _always_ time!

5. Reciprocal links.

Google loves links, and it’s too hard to get them unasked for. So ask! Send out 5000 emails cadging links to your .info domain. Don’t bother proof-reading it, they’ll only skim it. When they agree to a swop, you’ll be too busy to reciprocate. That’ll be a one-way link, then, ha ha!

Those sweeties at Google don’t mind reciprocal links. Lots of famous sites interlink, so yours should be OK too. WebDevDood on http://Leetwebforum.com said so.

6. Low original-to-duplicate content ratio.

People don’t read. Original content is too expensive to make. The Google algorithm ain’t all that. 200 words surrounded by the same header, footer and sidebars in a 20,000 page site will keep them coming back again and again. Have a pop tart.

7. CMS with same TITLE and no META description on each page.

There are so few pages on the internet these days that you can use any open-source CMS as-is. Just set up your forum, slap on the Adsense, let your visitors witter away, sit back and wait for the search engine lurrrve! You bad boy, have another Red Bull, you deserve it!

8. Because _they_ weren’t penalised, you won’t be.

So many webmasters say their site has X or Y, and Google didn’t mind, but funnily enough, _you_ got busted for it. Their content, backlinks, and site structure must be the same as yours, then, eh? Spooky!

9. Huge number of new links, in a short time, to a new domain.

DevWebDood says that if http://MySpace.com can get a million backlinks in a short space of time and not be penalised, then so can you. Just set up a travel or hotel site, join the Co-op and LinkVault, do a blog spam and watch your site race up the SERPs.

So what if it’s nowhere to be found next month? Better the fleeting taste of victory, than never having tried at all!

10. Got banned? Give ‘em Hell about it!

Write a long email to Google. State how great your site is, how they’re hurting your business, and how _you’re_ doing _them_ a favour by letting them list it. Admit no fault, it shows weakness.

Then get on as many forums as you can complaining about how the SERPs suck, how – insert famous site here – is doing just what you did, and _they’re_ still in.

Google will be so hurt and ashamed, they’ll let you back in, and dial back that nasty update. You told _them_, all right!

I write these articles for fun. Pay no attention to my byline, and do not visit my site.

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25 Oct 09 More For Your Money — Pay-Per-Call: A Smarter Way To Advertise

Pay-per-call is one of the biggest trends in online marketing right now. In fact, pay-per-performance advertising, overall, is gaining ground as more and more businesses discover the high ROI it provides. Different search engines are incorporating this marketing model, including AOL search, InfoSpace, and Marchex, who have a combined total of 1.3 billion searches a month.

A Quick Overview
The concept of pay-per-call is simple:

• It’s an auction for customer calls — you bid what you’re willing to pay for each call, and your ad appears in the search engine results. The more you bid per call, the higher your ad is ranked. You can see what similar businesses in your service area are bidding, which allows you to rationally price your services.

• Your ad gives information about your business and a unique phone number to contact you. Users can click on your text and read about your business at no cost to you. You pay if, and only if, they like what they see and actually call — which means you’re only paying for customers who are truly interested in your services.

• You can set your geographical service area to fit your business’ needs — anywhere from a zip code to the whole country. Your ad won’t come up in a search ‘til the user indicates where they’re looking, so you never waste money on out-of-area calls.

Whenever You Call Me…
This kind of marketing requires that your businesses be able to take calls. You’ll most likely get only a handful of calls each day, which is manageable for most businesses. But if your business is 100% web-based, and you want all your business to happen online, then it may not be a good advertising model for you.

Many companies use this marketing strategy, but certain businesses especially lend themselves to it — businesses where customers are likely to have questions or want clarification. If your business provides financial services, consulting, home improvements or repairs, or travel services, pay-per-call may be ideal for you.

Calls vs. Clicks
Though similar in concept, buying calls to your business tends to yield better results than buying clicks to your web site, for several reasons:

• Customers are further along in the buying process.
According to Mark Barach, CMO of http://Ingenio.com, a company specializing in pay-per-call advertising, “The difference is when people are reading your web site, they’re at the stage of gathering information. When they call your business, they’re ready to transact.”

• They produce higher close rates.
An average of 30% of these purchased calls result in business, as opposed to 1-2% of clicks to web sites.

• They eliminate fraud.
Advertisers are only billed for a customer’s initial call, so there’s no incentive to call repeatedly to deplete a competitor’s budget. Even hang-up calls aren’t a problem because calls must reach a certain length for you to be billed.

Says Barach, “The value proposition to an advertiser is unparalleled — you pay when you get the customer. In any other form of advertising, you pay in advance and just hope it works.”

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25 Oct 09 Are 99% Of The Survey Sites On The Net Scams? The Answer Is “no”

Are 99% of the survey sites on the Net Scams?

If you read what every blog declares and what every random Joe says that has a web page, the answer is “Yes”. The truth is, though, that a majority of the Survey/Offer websites are actually quite legit. Some might take months to pay you and some might not have a high approval rate, but out of the 40 or so “Pay Per Offer”, “Paid Survey”, or “trial offer” type site that I have signed up with over the past 2 years, I have been paid by 35 of them. Now, that is a far cry from the 99% mark that you have probably seen all over the internet.

The question you should be asking yourself, instead of “Which is a scam?”, is “Which ones are easy and will pay me the fastest?”.

100% of the Paid Survey sites that I have joined over the years are absolutely free to join. You should never have to pay a fee to access any of the surveys. Never. The sites that make you pay a fee to join just give you information that you could have gotten by yourself, for free. There are a few different types of survey sites out there, and I will explain each one very briefly.

The first type of Paid Survey site is the kind that actually sends you emails about new products, cars, shaving cream, cola, etc. They actually pay you money, usually $1 to $10, for you to give your opinion on different products. I must admit, some of these are very fun. A few of the companies will even send you the product in the mail and PAY you to try it out for a week. I have gotten to try many products, including Cheez-its, Gilette shaving gel, and a new kind of Colgate toothpaste. Each paid me about ten bucks simply for trying each one out.

The second tyope of Paid Survey site is really not a “Paid Survey” site at all. There is nothing wrong with that, though. They call themselves that just to drive traffic to their site, but once you get in, is is more of a “Ad Viewing” site. These sites pay you anywhere from $.50 to $3.00 for entering things such as your email address to different companies. It might not sound like much money, but it can add up very quickly as I have found out. These type of Survey sites also pay you to sign up for free trials, or other low cost trials. For example, you would click their affiliate link to Blockbuster which states, “Sign up for Blockbuster’s 30 day, $9.99 trial and we will pay you $16.00″. When you complete that offer, you just made yourself $6 in about a minutes time. You can cancel before the 30 day trial ends and you still get to keep the $16. This type of offer is where the real money is made concerning this type of Paid Survey site.

There are also Paid Survey websites that try to sell you a database of paid surveys. They try to lure you to purchase their “program” or whatever they call it with sales letters about how they make thousands monthly or even weekly. While I can not say that these letters are dishonest I can say that I have never heard of anybody who makes their full time income taking paid surveys outside of these types of websites. Again, you should NEVER have to pay when signing up to a Survey site. Also, you should know which sites are the best to join, because of things like quick payouts and an active forum.

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25 Oct 09 Let’s Hear It For Web 0.1!

It’s November 2006. So far the Web 2.0 bubble hasn’t burst. Here’s my attempt to put a pin-prick in it.

Don’t know what Web 2.0 is? It’s the notion that the next phase of web development is based on user-generated content. _You_ don’t have to write it, your visitors will.

- You get a CMS (a Content Management System, like PHPNuke).
- Users write reviews, blogs, forum posts (Webmasterworld.com).
- Search engines index this stuff (Google.com).
- Users tell their pals about it (MySpace.Com).
- You spend a few thousand bucks, or a few million, depending on how good your chief coder is.
- The thing sells itself (Digg.Com).
- You add contextual ads (Google Adsense).
- Fire off a couple of emails a day, and bank your cheques.

For the small-to-medium webmaster, this can be the route to disaster. Here’s my experience.

See, I was in favour of user contribution. Gives people something to _do_ on a site. If it’s any good, they’ll tell their pals. More traffic.

So I have chat rooms, a forum, a MySpace clone, a dating service, contact forms, ebooks, free software, the whole shebang. All humming away, all bringing in links, all keeping my visitors amused and informed.

Only problem is, the set-up time. The maintenance. The customisation. The search engine optimisation. The hacking attempts. The anti-hacking. The bug fixes. The security updates. The swearing filters. The troll kicking. The screeching. The spamming.

More bandwidth, more databases, more time, more money, more worry.

YouTube.com is a good example. Their business model is using pirated content. They have to police users. Bandwidth costs must be huge. Where’s the money going to come from: ads in pirated videos? Gimme a break.

For any web business, the basic questions are:

- What makes the money?
- What helps make the money?
- Where is the net profit coming from?

Could your site be better served by static HTML pages which you update once every six months? If your site is purely informational, it’s worth considering.

My epiphany came when first some Bahraini hackers clobbered a site of mine. I fixed it. Then some Turkish ones had a go. So I changed to a different CMS. So far, so good, until I realised I would have to constantly update this thing.

It then dawned on me that using a text-to-HTML converter (Text2html) and an index generator (dirhtml) meant simple text files could be turned into a basic site quickly.

You write it, format it, tart it up in Dreamweaver, index it, FTP it and voila!; a mini site without the upgrade headaches.

A CMS has some handy features, but pure HTML lets you sleep easier. Easier to move when the poop hits the air-conditioning, too.

Put it this way: which would you rather own when the Nazis are closing in? Damien Hirst’s ‘Shark In A Tank’ or the Mona Lisa?

I’m starting to think before I put stuff up now. Would simple HTML do just as well? Suppose I have to move web hosts? Will I be able to find one that’ll give me ten MySQL databases at the same price as my current host? And all the other features I need? (Answer: No, I’ve looked).

The first rule of computing is KISS; Keep It Simple, Stupid. With all the brouhaha about Web 2.0, I say, let’s hear it for Web 0.1!

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24 Oct 09 An Easy Way To Create Unique Contents By Combining Some Private Label Articles

Using private label articles you can provide content for your websites easily. Altering such articles and submitting them to article directories along with your resource box is also a great way to generate traffic to your websites. However, you should first make your PLR articles really unique. Publishing unaltered PLR articles on your website may affect your search engine ranking. In addition many article directories do not allow you to submit duplicate content.

There are various ways to create unique content from PLR articles. One of the most easiest way is to take several articles and blend them into one. By implementing this method several times you will be able to create unique articles very fast. Another advantage is it will be easier for you to create longer articles. Note that although most article directories accept 400-words articles, there are some that require you to submit articles containing more than 500 words.

You may have noticed that private label articles relevant to one niche are often presented in a package. For example, you might find PLR packages that consist of, for instance, 10 articles on tennis, 10 on cell phones, 10 on home theatre and 10 on travel. Such packages will enable you to find and combine related articles easily.

For example, there is a PLR article package that consists of 25 articles about viral marketing. Some of the titles are “Using File Sharing in Viral Marketing”, “Using Forums in Viral Marketing”, “Using Videos in Viral Marketing” and “Your E-Book is your Viral Salesman”. By paying attention to the titles above you can easily find out that each article covers a tool to perform viral marketing. Now what you need to do is to take some parts from each article and blend them into one.

As another example, there is also a PLR package containing articles about computer security. Instead of altering only one article, just combine some articles covering ZoneAlarm, CounterSpy and Spam Buster. This way you can create an article about PC security tools that will stand out from the crowd easily. If you want, you may expand the article. For instance you can add some more PC security tools that you know into the article such as Avast AntiVirus or Fake MP3 Detector.

Although you now have a new article which is quite unique, it is still advisable to make further alterations. Just change the opening paragraph, say something in a different way, add a sentence here, subtract one there, rewrite the ending, and so on. There are various possibilities that you can do. You may even use an article from a totally different niche. Be creative in your use of private label content, and you will definitely get your money’s worth.

It is true that writing content yourself is not only the least expensive method, but also allows you to inflect your personality into the content. This can be very useful in attracting a loyal reader. However if you do not have enough time to create your own content from scratch, reworking articles with private label rights can be an alternative.

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24 Oct 09 Local Sourcing Techniques: Product Sourcing For E-biz Newbies

Many would-be online merchants have no idea where to begin locating products to resell. According to Lynn Dralle, of http://TheQueenOfAuctions.com, who has made a full-time living selling on eBay for years, “Garage sales, estate sales, thrift shops, and consignment stores provide great sources of merchandise. They’re especially ideal for beginners because there’s very little risk or investment involved.” Local sourcing affords a simple, inexpensive way to learn the ropes of E-Biz product sourcing, while you gain experience and become comfortable with online retailing.

An Expert’s Advice

To get the most out of local sourcing, it helps to observe some proven practices. Dralle offers the following tips to help you derive maximum benefit from your product sourcing trips:

•Start small. Never spend over $5 on any one item until you’ve been at it for a while and know what you’re doing. You’ll save yourself a lot of money if you set a low limit in the beginning and stick to it.

•Don’t hold out for those “once in a lifetime” deals: they’re called that for a reason. The big hits are few and far between; you’ll make a much better, not to mention steadier, living by selling a large number of ten and twenty dollar items consistently. Be open to a large variety of low- to medium-profit items – these will most likely comprise the bulk of your eBay sales.

• If it will sell, buy it. Selling in a niche is always smart, but don’t ignore items you know will turn a good profit on eBay just because they’re not what you usually put in your auctions.

•Make a plan. Your time is far too valuable to wander aimlessly. Open the newspaper the night before you go garage saling, and choose which sales you want to hit. Look for ads with key words and phrases you’d like to target: “Lots of USC Merchandise,” “Nike Sample Sale,” “Antiques and Collectibles,” etc.

•When you’re shopping, turn the items over. Keep a special watch for the following, as they tend to sell well on eBay right now:

oName brands
oSigned items
oGoods made in the U.S., Europe, or Japan
oGoods mint in the box, or mint with tags
oUnique, unusual items
oItems that remind you of your childhood
oThings from the baby boomer era (1947 to 1969), such as super sleek mod plastic, vases, glassware, etc.
oThings from the 70s or 80s, like yellow smiley faces or rainbows

•When negotiating price, ALWAYS wait for the seller to offer a figure first. It’s a very old negotiating technique that still produces wonderful results: Whoever names the price first, loses. Don’t get impatient and blurt out a number. Insist they suggest a figure – very often they’ll go even lower than what you would have offered. So hold yourself in check – it will pay off.

A Piece of the Whole

Even as your online business grows and you begin using renewable sources, like drop shippers and light-bulk wholesalers, local sourcing can still provide an excellent supplement to your regular product line-up with unique and interesting pieces. Says Dralle, “As you expand, you can combine this style of sourcing with many other methods. Whether you’re a beginner, or a seasoned seller looking to add some flavor to your inventory, it’s always fun because you never know what you’re going to find.”

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24 Oct 09 Is Your Web2.0 Marketing A Goldmine Or Black Hole

As an Online Business Owner, I regularly subscribe to and read many ezine newsletters. Some of them I find rather silly, some hyped and some just plain annoying. As a internet business owner, however, it takes a lot to get me to unsubscribe because there is usually something to learn no matter how small from most newsletters.

My favorite newsletters of late are those that lead me on a trail to places where others who share my interest and are on the same path as I am. Whether it be a community of dieters, hair style fanatics , a mom friendly place or internet marketing communities.

These newsletters have their finger on the pulse of what Web 2.0 Marketing is and how to make the most of it.

Just recently, I got an email from one of my favorite affiliate programs which led me to his blog. Once I arrived to the blog, I found lively discussion initiated by the owner about his most recent opt in test results along with comments from other members. Unfortunately my two cents was not on topic but I felt my comments would still need to be seriously considered. Before I placed my comment, being the good netizen that I am, I prefaced my post by saying just that – “my comment may not be on topic.”

Unsure, if my comments would end up in a big black hole or deleted, I forged ahead with my comments that I felt would help his affiliate members.

Believe me, the suggestion I gave for his membership program was a Win- Win for everyone. I did not say this in my post but any smart business owner could for him or herself conclude that on their own.

Imagine my delight when I received his regularly scheduled newsletter one week later announcing changes to the basic membership program which included a change that actually used my suggestion. Mind you, the membership program I had was for his free program at the time. The suggestion had to do with making changes within the free basic membership program.

Needless to say, I was delighted to see someone take action. This owner not only has Web 2.0 marketing in his business but he is actually using it smartly. As a result of this, I have since upgraded to a paid membership.

Trust me when I say this owner will see his sales continue to increase because he has a few of the Web2.0 Marketing principles at work for him that I’ve noticed.

1. A Business System – He has a pretty good Web 2.0 Marketing system in place for both front end and back end sales for his business .

2. Integrated Blog – There is nothing like having a blog out there all by itself and no one to visit it. He has a good system in place to generate traffic to his blog.

3. Engaging – How many of your clients and prospects have you engaged in communication with lately? The biggest turn off to people online is when they are unable to interact with you. Don’t be afraid to put your thoughts out there and allow your subscribers or website visitors a chance to talk back.

Are you a control freak? Well if you are, it’s time to Move on and Let that go.

Stop talking to yourself and allow others to enter the conversation whenever you send out communications to your subscribers.

If you do, You just might talk yourself into a Web 2.0 Marketing business Goldmine.

If you would like to see positive results from Web 2.0 Marketing in your business, I would encourage you to download a free report written together with the help of my friend and mentor Henry Gold.

This report will help you as it did me to clearly understand Web 2.0 and how it will affect your business.

I encourage you to go ahead and download the rest of the report not for me or Henry but for yourself. It changed my life and I am confident it will change yours.

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24 Oct 09 Make Money Selling Products That You Didn’t Even Create

There are many individuals who are misinformed when it comes to making money online. Unfortunately, a large number of individuals believe that you have to be trained in a particular field or have special talents. The reality is that skills and training may increase your chances of finding a legitimate money making opportunity; however, they are not required. All you need to do is find an opportunity that requires little or no work and then you could be on your way to making money http://www.quotelife.org

An opportunity that requires little or now work; if you are wondering how this is possible you are not alone. Most individuals are taught to beware of these business opportunities because most of them are scams. While you will find scams online, there real business opportunities out there that would not require you to put in long work hours. One of those business opportunities involves selling a product that isn’t even yours. You can do this by acquiring the private label resell rights for a particular product. These products are most commonly e-books, software programs, and content articles.

The first step in taking part in this amazing business opportunity is to find a private label product that currently has its resell rights available for sale. This can easily be done a number of different ways. Perhaps, the easiest way is to perform a standard internet search. If you are interested in purchasing the resell rights to an e-book, you will want to perform a standard internet search, using the words private label e-book resell rights. If you are looking to purchase content articles, software programs, or something else, you will need to replace the word e-book with what you are searching for. By performing this internet search, you should be provided with links to websites offering resell rights for sale.

An alternative to performing your own research is to seek recommendations from those that you know. If you know of anyone who has participated in this money making opportunity, you may want to ask them for advice. While product recommendations are good, it is still advised that you closely examine each product offer before making a final decision. If you do not know anyone who has participated in this type of opportunity, you can easily speak to those that you do not know. What is nice about the internet is that it allows you to connect with a wide variety of different people. These people may be able to offer advice or inside tips when it comes to obtaining the resell rights to a particular private label product.

Once you have found an individual who is offering their product for sale, via private label resell rights, you will need to consider their product. You will want to make sure that it is not only a quality product, but one that you will be able to sell. This is important because you will be buying the right to resell the product. Since you will be investing your own money into this business opportunity, you will need to make sure that you are successful. If you are absolutely sure that you have found a quality product that you can market and sell to the general public, you can go ahead and strike a deal with the product creator.

Although obtaining the resell rights to a product, such as an e-book, software program, or collection of content articles, will not require a large amount of work on your part, it is important to remember that you will have to do some work. To effectively sell the product which you acquired the rights to, you will need to market your product to the general public. Of course, unless otherwise stated in your resell rights agreement, you should be market the product in anyway that you see fit. In other words, this means that you should still be able to make money no matter how much or how little you want to work.

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