29 Oct 09 The Pros And Cons Of Purchasing Plr Products

Every online businessman needs content. Whether it is meant to drive traffic to his website for PPC purposes, or whether he plans on using the same to help sell his digital products, he would need content to convey his business message.

But original content is rarely cheap. Often, online businessmen have to pay around $5 to $15 for a 400 word article. And a single article is not enough for their purposes. They need at least 20 of them to jumpstart a content site. They need at least 50 of them to combine as an eBook. The amount quickly becomes inaccessible to most online businessmen, especially those who are just starting out.

This is the reason why PLR products have become widely popular in recent months. PLR stands for private label rights, which basically means the right to alter, alienate, or otherwise dispose of the said products anyway you please.

There are some advantages and disadvantages in availing of PLR products, however. Let us take a look at them, as well as the solutions around the problems.

Benefits:

• PLR products are cheap. Since you will be sharing the expenses with other purchasers, you won’t have to contend with the total cost of production by yourself. An eBook ghostwritten by a freelancer, for example, can range from $200 to as high as $1,000. But a PLR eBook sold to many people can be sold for a cost below $100.

• PLR products can become excellent search engine fodders, if you’re in PPC business. All you have to do is to rewrite 25% to 50% of the pieces to avoid being tagged as dupe content.

• PLR products make excellent backbones for your own works. Since the thoughts and the flow of the ideas are already there, it would be easier for you to work on them and come up with totally unique content.

• PLR products give you total freedom to alter the contents thereof, as well as resell them for any amount you feel is justified. This means that you could combine PLR articles, for example, to come up with your own eBook. Or in reverse, you could separate some parts of a PLR eBook to come up with several articles or e-courses. The possibilities are endless, and you have full liberty to proceed as you wish.

Problems:

• PLR products, if used for website content without changing at least 25% to 50% of what is written, will be susceptible to search engine filtering because of duplicate works. This can lead to a lower page rank for your website, or worse, a de-indexing for your web pages. Since 80% of your traffic would come from the search engines, this would be a dire consequence indeed.

• PLR products may be difficult to resell. A lot of other people would purchase the same product, and each one of them would be your competitor. Imagine if 2,000 people have purchased the same PLR product, you’d have 1,999 businesses competing for the same market.

• PLR products, if used for article marketing without changing at least 25% to 50% of their content, will be rejected by most article directories. A lot of article banks these days employ a script that weeds out similar submissions. The rejection of your PLR articles would be the least of your worries, as worse things can happen, including the outright banning of your account.

Solutions:

• Treat PLR products as the base for whatever marketing tool you have in mind. If you desire articles for web content or for article marketing purposes, use your PLR articles as basis for an improved work. Most of the information that could be conveyed is already there. You’ll be able to save a lot of time on research and organizing your thoughts. Try to rewrite the pieces, and effectuate a 25% to 50% change to their content.

• You could try article wrapping as well. Pinpoint the main information of the PLR article. This should be somewhere in the middle. Often, PLR articles have information wrapped between an introduction and a conclusion. Just change the introduction as well as the conclusion, and you’re good to go.

• Hire freelance writers to rewrite your PLR products. Since the base information is already there, freelance writers can charge you as low as 25% of their normal rates.

• Mix and match. Do not hesitate to combine two or more articles to come up with a work that is seemingly different from the original materials.

PLR products are great options, especially for budget-conscious online businessmen who are need of content in large amounts. The disadvantages presented by their nature should not dissuade anyone from considering them as viable solutions to a great need, as there are several solutions that can work around the problems that come with their nature.

NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the “About The Author” resource box. Thanks! :-

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29 Oct 09 Success University – Secret X Factor – Master Resell Rights

What is the key attribute that could drive the success of the Success University and Master Resell Rights Strategy?

Secret X Factor!

Not too long ago, two successful internet marketers utilized the same formula to gain success, namely, the “Secret X Factor.” The first marketer gained experience and success by building online X Factor and building name recognition in his field as he began his business. Again, he did with this with the Secret X Factor.

Of course, one of the problems this marketer faced was that he had a lot of competition in his field. Even though friends and colleagues told him that the field already had a lot of competition and that his success would therefore be difficult to attain as someone new to the field and therefore not an “expert,” he utilized the Secret X Factor to overcome this difficulty.

First of all, when one is first breaking into a new field, he or she must realize that even the “experts” were, at one time, newcomers to their field as well. Therefore, newcomers must realize that basically, they are on the same footing as the experts once were, and they, too, can attain the same level of success and expertise as the current experts have.

Second of all, every niche market is a gold mine waiting to be tapped. To do this, you just need to position yourself properly so as to gain the greatest benefit and therefore profits.

To establish much-needed and much-deserved X Factor in order to market his e-books, this marketer first used free reports to gain exposure, but then shifted to “master resell rights.” These master resell rights do two things for entrepreneurs of products such as e-books. The first one is that they can establish greater perceived value to the buyer, because oftentimes, buyers are getting free products and/or a reduced price from the reseller as compared to the original author or creator of the product or e-book. The second thing master resell rights can do is to encourage the resellers to sell the product for the original author. They also create X Factor for the author or creator of the product, because his or her name becomes increasingly well known as the product gains greater exposure.

This first marketer learned that this was the best method to use to gain exposure. Simply put, he saw that this method worked for other experts in their chosen fields and as a tried-and-true way to gain exposure and X Factor, he felt it was the best method utilized.

For the second marketer, the Secret X Factor created over $10,000 in sales for him in just a 24-hour period simply because he sent out a few e-mails. Even more remarkable, however, this marketer had no e-mail list or web site, as many entrepreneurs do.

This marketer stressed that one of the reasons he had such great success in just 24 hours is that people know that they can trust and depend on him. In addition, he is easily available to them by phone. He stressed that maintaining this trust, X Factor, and easy availability will simply draw people to you. One effective way of gaining this trust is to give them something that is of value to them. One good way to do this is to provide them with regular content that they find is of use to them. If you continue to provide this good content to your readers or subscribers, your X Factor will increase over time. Providing a forum and participating in it is also a good way to provide this type of information and in addition, it allows your subscribers to participate in the conversation as well.

Finally, this marketer states that to gain X Factor online and therefore increase the level of success you attain in your particular niche market, you must work to help solve your participants’ or customers’ problems. If you do this over time, you will eventually gain X Factor and “expert” status. Most online entrepreneurs want to gain instant “expert” status, but this is simply not realistic. This happens over time. This marketer states that what you should do instead is to focus on a single goal or strategy, and then hone and make it your area of expertise. In this way, your reputation will grow. As your reputation grows, so, too, will traffic to your site and ultimately, sales of your particular product or skill.

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28 Oct 09 The Pros And Cons Of Private Label Rights

Resale rights works in such a way that an owner of an article or a book grants one the authority to sell that book to others and then keep the profits. Private label rights, however, go much further, efficiently granting the “private label rights” buyer to do what he wants with the articles or text materials.

Private Label Rights (PLRs) make available to you benefits wherein you have your very own product without the effort of making it by yourself.

Having ownership rights to articles, you are allowed to do all the revisions or editing that you want. Likewise, you can incorporate any link that you desire, any illustrations or images and add in any additional content and include your byline after revising the article.

“Private label materials” include information products, graphical files, software, and more. E-books, reports and articles are the easiest to work on.

PLR Disadvantages

The only downside of PLR articles is that these articles you purchase are not unique, since these are often sold to several individuals, although the numbers of articles sold are limited.

However, because you are permitted to alter the articles’ content, you have the capability to make the articles unique, and even arrange them in a very different manner and tone so that they will become original.

Simply put, if you have a facility with words and a talent for writing, the content of the article that you will sell is totally different from everyone else’s. Therefore, instead of competing with some 400 other individuals who have the very same “private label rights” as yours, by simply changing the content, rearranging the chapters, adding new sections, deleting some irrelevant paragraphs, constructing a catchy title, and changing the author’s name into yours, you have an original article.

PLR advantages

1. Saves time. For a well researched, informative and good quality article to be written that contains several chapters and about fifty pages, it can very well take at least fifty hours of your time and effort. With PLR contents, you easily get instant content access.

2. No “outbound links”. With PLR articles, you are not obligated to incorporate “outbound links” at the ends of your articles. With no distracting advertisements, your readers can concentrate well on your articles. Take note that you can add links to your website or your affiliates.

3. Cost efficient. Hiring someone to write articles for you can be expensive, costing around $17 a piece; if you need a 50-page article, it will cost about $850. PLR articles are much cheaper, generally available for $29 – $30 for 100 PLR articles.

4. PLR ebooks can be revised or altered. You can add some chapters and delete others. You can rephrase sentences and add your preferred keywords, which is a great advantage to achieving high search engine rankings.

5. You can brand your own name. Almost anybody purchasing something prefers to buy from someone they trust and know. With your PLR articles, you are able to display your name in the article as the author. You are therefore supplying clients with important information. When prospects are pointed to your site and see your name once more, they instinctively know and trust you.

6. Complete in themselves. PLR articles are entirely complete. At just a glimpse, “private label rights” articles offer one the whole “view” of the content’s issues and elements involved.

7. Well written by experts. Generally, almost all “private label articles” are professionally written and compiled or collected with the most up-to-date research, investigation and information done by experienced writers. When you purchase and then use “private label articles” from a trustworthy seller, you are guaranteed to be purchasing quality. Just make sure you look into the terms and make certain that you are allowed to alter the content, as this is the only way that PLR articles can be used with full advantage.

Private label rights articles and e-books fill a webmaster’s requirement because they are written purposely to answer specific questions and problems within a position on a “well-searched” market. If properly and correctly marketed, they produce steady sales.

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28 Oct 09 Opportunity Or Scam? Four Internet Business Opportunity Danger Signs

While there are many genuine and legitimate opportunities offering to set people up in their own home based internet business on the internet, it can be difficult to separate them from the ones that only want to take your money. That’s why it is important for you to be aware of some clues hidden within the offers which can mean the difference between finding a legitimate business to operate and ending up helping someone else make money while you lose your shirt.

Typically, there are four danger signs that need to be thoroughly checked out before you sign up to a business opportunity on the Internet. Understand that not all of the companies that make these claims are fraudulent, but these are four things that many scams have in common:

Firstly, you will be expected to pay a large entry fee before you can operate the business. Secondly, you will be told that you can get rich without any effort on your part. Thirdly, there will be no clear information about what you will be selling. Finally, there will be no clearly available contact information such as a genuine street address and telephone number.

Not every business that requests a set up or entrance fee is fraudulent but what you have to consider is the amount being demanded before you can qualify to start selling their product or service.

It should also be easy to understand what you will get in return for your investment in terms of products, services and training. Many a fraudulent company will list training as one of the perks, but often the training consists of nothing more than links to other sites where you are expected to learn about the company’s business model.

If the training focuses entirely on how to recruit others into the business in return for a commission instead of selling real products, the company’s operation may very well be a scam or certainly of questionable legality.

Ask anybody who has ever been involved in building a real business and you will be told that it takes effort. You have to work your business if you want it to succeed. That is no different for businesses that operate entirely on the Internet. But one of the most common pitches Internet scams make is the promise of easy money for little effort, no more than an hour or two a day or even a week. Sadly, however, there really is no such thing as a free lunch and anybody who tries to convince you otherwise is not being totally honest. Claims about how much some people have earned are usually accompanied by a disclaimer stating that the quoted figures are not necessarily typical of the potential earnings, which should beg the question about why the figure was quoted in the first place.

Many scam artists keep you in the dark about what their business offer is about until after you have spent your money and discover there is no way you can sell the business to others with a clear conscious. So, if you have been reading a business opportunity website for several minutes and still have no idea about what the product or service is, it could be that the offer is a scam. You should at least know what the product is, and how much it will cost, before you get any further involved with the business.

Check out the contact information. If the only way of contacting the company is via an email address that might be because they don’t intend to be around long enough to deal with your questions or complaints. Money back guarantees are worthless if there is no place you can go to claim your money back. Neither post office boxes nor email addresses can be relied upon if there is no other contact information available.

Finally, there are a couple of quick and easy things you can do to check out a company’s reputation. First, simply type the name of the company and the word “scam” into Google and check the results. Another place you can check out a company is on a business opportunities forum. Sign up to a forum and then start a thread asking about the company that concerns you. Remember, though, that just because a disgruntled person calls something a scam does not necessarily mean that it is. However, if there are a lot of complaints, and if the company charges a large entry fee, makes outlandish promises, offers no clear product information and posts no genuine contact information, then the chances that you have found a fraudulent operation are quite high. Don’t sign up to their offer and certainly don’t give them any of your money.

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28 Oct 09 How To Choose A Good PLR Website?

How to choose a good PLR website is always a difficult question for a web publisher as they have started to increasingly depend on Private Label Rights sites or PLR websites for their website content.

If you are a web publisher and if you are serious about the success of your web publishing business, then you need to necessarily rely on populating your website with quality content. One way of doing it is creating the content yourself. It is, indeed, a very time consuming exercise.

Having your website content written by high quality writers is another option. Even though, this option will yield unique articles and content for your website, unless you have a very deep pocket, it will work out to be a highly costly affair.

The third alternative that many of the web publishers are opting for is becoming a member of a few good PLR websites. These sites create PLR content and distributes them among its members who are allowed to use these content as their own. In other words, the members are allowed to publish these contents and claim author credit for these contents. Normally, a monthly membership fee is charged by these PLR websites from their members.

Now, the question is that what are the criteria by which you would judge the quality of these sites. You, as a member, are not getting your money’s worth unless you are getting the expected quality of content and service from these sites.

1. Subscribe to their mailing list:

When you opt-in to subscribe to the mailing list of the PLR website, they normally offer a few PLR articles or a PLR product as a goodwill gesture. This will give you a chance to look at their product quality and judge them. There is every possibility that they may offer their best of bests just to impress you. But, all the same, this will give you a fair idea about their capabilities and quality of content. So, you know what to expect from them.

2. Read the Sales Copy carefully:

Before you subscribe to the PLR website, you need to read the sales copy very carefully. Be clear on the following:

a) Is the sales copy professionally created or is it a shoddy job?
b) What is the content that is being offered on a monthly basis?
c) Would you have regular use for these contents?
d) How long has the PLR website been in existence?
e) Do they offer a 100% money back guarantee within a certain time period, say, if refund requested within 30 days?
f) After the initial guarantee period, what are the conditions under which they allow cancellation of memberships?

Let me give an example of a PLR membership site whose conditions of cancellation are extremely strict. If you wanted to cancel your membership, then you would be required to pay two extra months membership fees as penalty if you want to legally use the previously downloaded content. If you do not pay the two months extra fees, then you are not legally allowed to hold on to the previously downloaded content. And, the monthly fees that they were charging was also comparatively much higher than the other good quality PLR websites.

3. Check Prices:

In case they are offering PLR articles, for the purpose of comparison, you need to have a benchmark pricing.

If you engage an article writer to create a good quality article exclusively for you, then it would cost around $10 – $15 per article of 400 – 500 words length.

Since, the PLR website offers every article to around 350 – 500 members, so the per article cost should not be more than 20 – 25c per article.

Of course, the price would go up if the PLR website is also offering add-ons like sales letter, graphics for header, footer, background, etc, alongwith the main product. Or, they may also offer a package deal per month like, a full adsense website or a ebook with audio, etc. Then, the pricing would vary accordingly.

4. Tryout The PLR website:

During the 100% Money Back Guarantee period, try out all the features of the site. Understand what is being offered. Sometimes, a few of the negative aspects of the site or even certain adverse conditions may be suppressed in the sales copy. So, go through each and every aspect of the site thoroughly including terms of use, privacy statement and other conditions of use.

If you find that certain aspects of the site or certain conditions may adversely affect your business interests either in the present or in the future, then communicate your apprehensions with the PLR website owner. If you are uncomfortable about the condition even after getting a response from the site owner, then it would be better to cancel the membership immediately.

5. Understand Future Plans

From the sales copy or from the membership site once you join, clearly understand what are the short term and long terms plans the site owner has for her/his PLR website. Communicate with the site owner, if need be, and understand their business plans pertaining to that site.

This should give you a fair idea about the intentions of the site owner with regard to his/her PLR website. Is (s)he planning to grow the PLR website business? What are the new features or functionalities that (s)he is planning to introduce and within what time frame?

In fact, I know a few very good PLR websites that have stood the test of time and quality parameters. The above analysis will help you to choose and stay with the best of the PLR websites in existence today and also get the best benefits out of it for your content creation needs.

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