30 Oct 09 Video Marketing- Its Different Manifestations
Just go through these facts and figures:
· This [online video ads] could very well become the dominant form of online advertising … probably within the next 18 to 24 months”- Bob Hanna, senor vice president of sales with Burst Media-a group that offers publisher sites to advertisers.
· Online video ad spend is to surge by 89% in 2007 and is poised to grow and in 2010 will be worth around $2.9 billion.- marketing vox.
· At some time early in 2010, one in 10 dollars devoted to internet advertising will go for video placements- David Hallerman, a senior analyst with eMarketer and author of the report ‘Internet Video: Advertising Experiments & Exploding Content’
Well, if you have a sharp mind [and even if you don’t], you cannot but notice the rising fortunes of video marketing. Well, video marketing is the next big thing in the world of Internet marketing.
Video marketing entails the use of video for conveying your message to the audience. Most experts believe that videos are more effective when it boils down to establishing an engaging and interactive platform to communicate with the target audience.
If you too are interested in entering into the world of ‘online video marketing’, then it will augur well if you are aware about the various forms of video marketing.
Video advertising is one of the basic forms of video marketing. In case of video advertising, the advertiser makes use of the video that is already being run across TV channels. Usually, the video is edited to shorten the duration. This also makes the video more appealing to the online audience. At times, the video might be stripped of its sound to fasten the downloading speed.
However, experts believe that running a same video for your Internet marketing campaign as well as on TV channels is not a good idea. According to Amit I. Budhrani of Alza Management Institute, ““ Most advertisers feel that the content for a video advert can be borrowed from their own TV commercials. However, this is not the case. One needs to clearly differentiate between a video advert and an advertisement made for the TV. Video made for a TV can never replace video that is required for the Internet. And it will not make a good impression about the company in the eyes of the people since they can quickly make out that the ad has been copied directly from the TV. If this happens then one is likely to lose out on viewers since people will not care to view the ad of the company ever again. Hence the company will loose viewers instead of gaining them. And this will be a very big loss of opportunity.”
Budhrani also adds that, “ People are not going to spend their bandwidth on ad that can be seen on TV. In other words, if you have to capture the attention of the online audience, then you have to present them with fresh content that is creative as well as engaging.”
Ron Coomber of ITV agrees with the opinion put forward by Amit I. Budhrani of Alza Management Institute. According to Coomber, “The conventional 30 second television commercial will not be as effective when presented on the Internet.” According to Lanctot of Avenue A/Razorfish, “It’s easy to repurpose TV Ads, but it’s not a good idea. Everyone seems to agree, but they keep doing it.”
However, winds of change are slowly sweeping in. According to Treffiletti of Carat, “We have some clients who have allowed us to actually shoot video for [the Internet]. In addition, when they’re shooting a commercial and they have the A roll and the B roll, the B roll has a lot more life now. We can actually use that extra footage.”
The other form of video marketing that has been attracting the attention of business houses and corporate sector happens to be in-text video advertising. In this particular form of video marketing, a video gets uploaded and subsequently played whenever a user scrolls over an underlined text.
Experts state that in-text video advertising is a highly efficient method that can be precisely targeted towards a particular segment of the online audience. This is because a person will be induced to take his mouse over an underlined word only if he can relate with that word. For instance, a young mother might roll her mouse over words like ‘bottle feeder’, ‘baby diapers’, ‘infant care’ etc. This is because as a mother of an infant, she can relate with these words.
In-text video advertising is a user-initiated form of advertising. This means that the video will be played only when the user opts to roll his mouse over a phrase or a word.
Advertisers also have the option of going in for ‘product placement in video’. This form of video marketing is similar to ‘in-film’ advertising wherein the product is placed in the video. For instance, one can notice Omega watches in James Bond movies. ‘Product placement in video’ works on the same line except for the fact that the same is done in the virtual world and through an online medium.
The products are integrated in the online video. At times, the viewers are also allowed to interact with the product in question. This increased interactivity enhances the engagement quotient of the advertisement.
‘Advertiser funded video’ is one more manifestation of video marketing. Well, in this form of video marketing, the advertiser creates the content of the video but the same is run on third-party websites. The video seeks to entertain, inform or educate the viewers as well as to convey the information of the advertiser to the target audience.
One can also directly deliver the video to the consumers via email. This form of video marketing is known as ‘direct video’. However, this is a relatively new form of marketing and is yet to be exploited in a big way. The rise of Web 2.0 has allowed advertisers to deliver videos in HTML [Hyper Text Mark-Up Language] and thus avoid languishing in the receiver’s bulk or spam folder.
Most experts believe that this form of video marketing has a good potential especially considering the fact that an increasing number of netizens are now opting for hi-speed broadband connections instead of the traditional dial-up connections. This is good news for those opting for ‘direct video’ as research has proven that those having broadband connections are more receptive towards video.
The growing popularity of such as YouTube has opened up one more avenues for advertisers, business houses and the corporate sector. One can place videos in social network sites. According to a report that appeared in Reuters, “YouTube, the leader in Internet video search, said on Sunday viewers have are now watching more than 100 million videos per day on its site, marking the surge in demand for its “snack-sized” video fare. YouTube, the leader in Internet video search, said on Sunday viewers have are now watching more than 100 million videos per day on its site, marking the surge in demand for its “snack-sized” video fare.”
Experts state that this particular form of advertising has a great scope provided the videos feature original content [that is the ideas for the video are not directly uplifted from the ads that are run on television] and are high on creativity.
And if you do not want your video to get featured in a social networking site, then you can always have them displayed on mobiles. Well, experts state that since the number of mobile users is showing a tremendous increase, one can go in for mobile video marketing. According to Jim Cook of MobiADNews.com, “there are currently around 2.5 billion mobile handsets in the world, roughly the same number as TVs and PC’s combined.”
Those conversant with Internet marketing dynamics state that mobile users are showing a tremendous appetite for videos. As of MobiADNews.com puts it, “A number of recent studies have shown that consumers are actually very willing to receive ads on their phones as long as certain conditions are in place.”
Most experts state that people are willing to see videos on their mobiles as long as these videos are relevant to their needs and desires. Similarly, viewers also expect something in return from the advertiser after watching his/her advert. Experts also believe that mobile video viewers want an assurance that they can opt-in or opt-out of the video.
According to the Interactive Advertising Bureau, UK, “there are already many types of mobile video ads available including banner ads, text ads, search ads, short code response numbers in print and TV and ads inserted between levels of a game. Essentially, the choice available to advertisers is as large as that of internet advertising and it is recommended that – in the same way as internet – marketers select only the forms beneficial to their brand and campaign.”
Thus, there are various forms of video marketing. Advertisers, wishing to use this form of Internet marketing, should carefully weigh the pros and cons of each form of video marketing. They should also weigh their intentions and objective campaigns of their online marketing campaign against each form of video marketing and select the one that will help them to gain maximum mileage.
As Interactive Advertising Bureau, UK puts it; “online video takes this to the next level by delivering the content we love other portable video players. This leads to accessing video content in entirely new places; living rooms and cinemas are no longer the only place to view video.”
To STOP rosacea at the root of the problem instead of just masking the symptoms, visit: rosacea treatment. rosacea treatment is medical help available to control the symptoms and will prevent further skin damage. Now break free from rosacea and reclaim your life! Get rosacea treatment, 100% Total Satisfaction and you will see incredible results fast or your money back guarantee!
29 Oct 09 How One Simple Article Got Floods Of Visitors & Tonnes Of Sales – And How You Can Do The Same
When I broke into the internet marketing & niche site business I made a boatload of mistakes. I spent money on software that was just plain rubbish. I tried buying traffic. I joined safelists that no-one was reading and got hoodwinked by people selling useless, repackaged leads.
I suffered.
But for every ten things that I tried that would blow up spectacularly in my face, there was one gem that I would use time and time again, over the years to generate tonnes of traffic, suck in genuine subscribers to my newsletter and make more than a few sales. It more than made up for all the duffers.
Article marketing was that one gem – and I want you to understand the importance of writing & submitting articles as a long term internet marketing strategy. I also want to warn you of the common mistakes that budding article marketers make (and it costs them dear).
Want an example of the pure POWER of article marketing? How’s this – just one of my articles, posted a few years back has generated over $2,500 in sales, gets tonnes of visitors to my website and is building my opt-in list automatically even as we speak. And do you know what? It’ll keep doing it for years down the line.
It was an article about property auctions in the UK and it pointed to a simple $19 eBook on how to buy real estate at auctions (one of my first ever projects online). It was a good article and it got picked up by a couple of publishers. Before I knew it…
- I had a long term traffic stream coming in from the websites of these highly ranked real estate websites. They were sending me some major targeted traffic – people who found my article subject interesting and wanted to know more about article marketing.
- A lot of the people who were coming in via my free article were better qualified prospects than just about ANY other source of traffic. Because of that, it meant more people signing up to my newsletter and a bunch of sales.
And it wasn’t just that – my own website benefited from the backlinks it enjoyed to high ranking article directories and the real estate sites that published my stuff.
Now don’t get me wrong – the traffic doesn’t come in GUSHES but it comes REGULARLY and continues over the period of weeks, months and years. This constant, desirable traffic converts into the very things that we all desperately want and need – more people signing on to our newsletters and more people buying our products.
The best part? It’s 100% FREE. Now, do you understand why the most successful internet marketing experts such as Willie Crawford have a solid system in place for marketing their products through submitting articles?
The question is, how do you get your articles to the hundreds and even thousands of potential directories, newsgroups, publishers and portals? How do you keep track of the many new portals that are appearing daily (some high traffic)? How do you KNOW which sites are worth spending your time submitting to?
If you read the sales page of some of the plethora of article marketing courses & software products available you would be forgiven for thinking that it’s a breeze. Not so. Let’s now look at some of the REAL PROBLEMS that you’ll experience when marketing with articles:
Software? Useful but not the “Click & Forget” solutions the developers would love to have you believe. In the past, I’ve used article submission software myself (in fact I’ve spent hundreds of dollars on this type of software over the years). It can cut some of the workload compared to manual submission but don’t let the energetic sales pages of these software types fool you. It’s not about clicking a big blue button and then popping off for a round of golf while the software gets your article into hundreds of directories. Software programs have some serious limitations – a lot of the directories they list get out of date and you’ll miss out on a lot of additional places to submit to if you use this technique of submission.
- Whether you’re submitting manually or via software, you’ll need to compile a list of high traffic sources to submit your articles. The best way is to use the Alexa traffic toolbar to rank the best-ranked traffic sites and ignore the ones that are not drawing in much traffic. The problem is that there are almost a countless number of potential places to submit your articles. This type of research can take many days in itself.
- TIME is the biggest problem. You’re not going to like this but to get even one article out to a fairly high number of directories/newsgroups/portals can take several hours (you could work full time for a day and only submit to a couple of hundred places). If you want the best results, you really need to submit your article to a HUGE amount of places. The fact is most people just do not have that kind of time available and so miss out on one of the best sources of free long term traffic in the world. What a terrible shame.
I’m sorry if this has disheartened you but it really shouldn’t. You’ve discovered a surefire way of generating a lot of long term traffic, subscribers and profits and all of this for free.
Remember, just ONE article submitted to all the right places can give you results that not even a thousand bucks worth of leads, gimmicky software and programs can ever provide. Article marketing is a real strategy for real businesses. Isn’t it time you got involved?
To find online roulette systems, roulette strategies, winning ways of making a bet, and useful software, visit: how to win at roulette. how to win at roulette is really a great and comfortable way to earn A LOT OF money. Get everything you need to know about how to win at roulette!
28 Oct 09 Increase Search Engine Traffic With Quality Content!
Every web site owner wants to increase search engine traffic. It’s free and the visitor is targeted to your subject matter, product or service. What more could you ask for in search engine traffic? The downside is that you need to understand search engine ranking methods and that is quite a challenge for many.
The amount of opinions and “experts” on ways to increase search engine traffic is overwhelming. And regardless of what anyone might tell you, they’re all guessing. The search engines themselves don’t divulge how their methods work for one simple reason. As soon as anyone figures out the method, there’s a mad rush to implement changes based on the method.
In a perfect world, where there were no scoundrels, this might not be a factor. Everyone would organize their web site information so that a visitor could easily find what they’re are looking for, and life would be good. But we certainly don’t live in a perfect world and scoundrels are everywhere.
So we are at the mercy of the search engines to help us sort through the clutter to find what we want. And that’s the value that the search engines provide, accurate and meaningful search engine results that are related to the search terms or phrases. So it goes back to the quality of content, that’s the only common factor in all 3 major search engines ranking methods.
Each of the big 3 (Google, Yahoo, and MSN) search engines use a little different method and technology to arrive at any given web site’s ranking under specific search terms. As mentioned above, no one knows exactly how each method works. But you can test different strategies and methods to see how they impact your rank.
And therein lies the only true method of determining what the search engines might look for when ranking your web page on specific search terms. I’m sure most of us are aware that most processes can be expressed in mathematical equations. I’m not sure if that’s the best method for search engine ranking but it is the most popular for the search engine ranking process.
And consider the fact that when someone has determined (or thinks they have determined) one of the factors used in search engine rankings they beat it to death. Every discovered aspect in the past few years has been exploited immediately to the point of the search engines abandoning the tactic. As soon as the search engines see that someone can beat the system, they change it.
That’s one of the big reasons you see constant change in ranking methods. Since there is a tremendous amount of revenue at stake for all concerned, i.e. sales of products and services for the web site owners, plus the advertising revenue for the search engines, any advantage is huge.
If you would have tested and tracked all the changes and methods in search engine rankings for the past few years, one constant factor would stand out. This is also one of the most misunderstood and often overlooked single element in search engine ranking for a specific term.
So what’s the one thing that the search engines can’t change about their mathematical algorithms? You got it, CONTENT! The search engines can play with the process, methods, or means to judge web site content. But if web site owners stick to the basic philosophy of providing meaningful content, in relation to the search term, the impact of changes are far less if even felt.
And that is where many web site owners run afoul of getting good search engine rankings. Many jump on the bandwagon with every new revelation in search engine strategies based on the latest changes. It’s the old forest and trees scenario, Internet style. Even if you get a slight advantage from all these “new” tactics, it will be short lived. As soon as the search engines catch on that you are working the system, they will change the system.
So the best way to increase your rankings for a particular search term is to provide meaningful information or content based on that search term. Here a few guidelines I’ve found that help:
-Make sure you focus on the subject matter (don’t try to satisfy too many terms with one web page).
-Get inside the searcher’s head – figure out what they want and give it to them.
-Be specific and provide details – don’t generalize and be descriptive
-If a sales page use benefits and features to fully explain the problem and the solution.
-Update your information often – setup a schedule to update and add more content
There are many sub factors that can have an impact on how well the search engine bots can determine the value of the content. The search engine bots are software programs that go out and “read” your web page and then provide the information to rank your web pages on what it discovered.
You’ll find many “experts” who will give you a hard list of items and how to present this information. And I don’t disagree with suggestions to include the search term in your web page in key areas like title, description, and font designations like H1. That helps the search engine software bots to determine the content.
But I’ve seen web pages with no meta-tags, title, or description but had rock solid content and still had high search engine rankings on a particular search term. So make it easy for the search engines but always remember that the content is the single consistent factor in search engine rankings.
There are a lot of different aspects to consider when trying to improve your search engine ranking, and increase search engine traffic. The keyword and phrase research, interpreting the search term or phrase to provide the best result, reviewing other popular web sites with the same intentions, linking to other like content web sites, and more. How you present the information and content is also an important issue.
But all those factors come after good content. So if you start with providing the best content, you can’t go wrong. After all, this is both an art and a science, not to mention a moving target. If you would like to learn more, please visit on our other article links below.
To permanently eliminate and prevent psoriasis, visit: psoriasis treatment. psoriasis treatment is the natural cure that eliminates your pain and embarrassment… FOREVER! Go to psoriasis treatment and cure psoriasis naturally right now!
28 Oct 09 Increase Visitors Traffic To Your Website
Internet has come long ways from the days of early 1990s when it was easy to find websites and remember website address – the URL. Today billions and billions of websites exist on the internet and the number just grows by the second. Many high school kids have websites of personal interests, stay home moms have websites of personal interests bringing you excellent and much needed information. We all know how easy it is to put up a website in minutes but we also know how difficult it is to attract traffic to the website. This article talks about bringing traffic to your website.
Let us assume that your site has at least 100 visitors per day which is a very achievable target for any new website. Then the next step is to watch that grow if you spend time implementing strategy to make your website sticky, yes you may have read that term many many times but taking the time out to analyze your website and look at your numbers tells you whether your doing it correctly or not.
In order to analyze the site, what you need is some kind of analysis software such as Google Analytics, AwStats or Sitemeter. These are free website statistics software that makes your life easier by giving you the most important information: number of visitors per day, per week, per month fashion in nice graphical layout as well as in a matrix.
Now that you have one of the above stat software mentioned above let us first check new versus repeat visitor numbers. Growing your repeat visitor numbers helps waterproof your site from any sudden SERP drops, and also lets you grow rapidly using your existing user base. Second step is to set a goal. Aim for at least 20% returning visitor percentage.
If you can make 20% of your visitors return then after a week of getting 100 visitors per day you could be looking at extra 140 visitors in week 2 for FREE! Extrapolate that through 3 months and you could go from 100 visitors per day to 320 just using the same new 100 visitors per day that arrive to your site and retaining 40 of them.
Today, a lot of the websites use some sort of monetization. Majority of the sites found use Google Adsense or Yahoo Ads. Although it is great to take the advantage of such high traffic by displaying ads and making some profit, but the biggest nightmare occurs if such ads are clicked – users are taken to sites away from yours. If your site is fairly new and you have just started building up a visitor base you want the visitor to arrive back. However by using such monetization techniques, you will lose the visitor early on which will lead to forever lose. At the start refraining Adsense or any such instant monetization technique is very critical.
Things that can make a difference on your website:
- Having an ‘Add to favorites’ link or button, making it prominent and having it throughout the website, traffic arrives into all the pages not just the homepage, having it in the navigation and at the end of ALL articles or pages, don’t make people look for it.
- Reduce monetization like Adsense while you build the user base up, or best, refrain using such techniques till you have a stable 500+ user base.
- Favicon, quick and easy to add and lets the bookmark stand out in a browsers favorites list potentially alerting bored users to the bookmark and returning.
- Get user involvement, if visitors add comments, images, text or suggestions they are far more likely to return to see how other visitors feel, this can be rating images, voting, polls, comments, suggestions and competitions.
- Have a mailing list if applicable, a mailing list is a great way to alert previous users of new changes and additions thus surging returning users.
- Add a forum, again if you feel it will work a forum offers a great incentive for users to return.
- Empower your visitors, letting visitors decide in certain aspects of how your website works empowers them and offers a great incentive for them to enjoy your website and return so try and let them decide as much as possible how they experience your site, this may be allowing registered users the ability to affect ads, color schemes, navigation etc
- RSS feeds allow visitors to subscribe to the latest content from your website but if you run a blog do not presume your readership will all be tech savvy, guide your visitors through the process.
Most importantly, give them what they are looking for! Tricky and misinformation is great maybe for short term gain but if you plan to stay in the game for the long haul and want that one website to do well over a long period of time then give users what they are looking for, at the very least offer a certain amount for free and offer subscription paid services for more content & features.
To permanently eliminate and prevent psoriasis, visit: psoriasis treatment. psoriasis treatment is the natural cure that eliminates your pain and embarrassment… FOREVER! Go to psoriasis treatment and cure psoriasis naturally right now!
28 Oct 09 How To Get More Traffic To Your Blog
1) Blog frequently
Most new bloggers dislike hearing this. Trust me when I say that the struggle for content is ongoing. New bloggers, however, feel like it’s just happening to them. The truth is, don’t get a blog just to have a blog. Get it and keep it updated. It’s the quickest way to gaining traffic. How often should you blog? Three times a week. The best days to blog? Studies have shown that Tuesday, Wednesday, and Thursday are key days for blogging.
2) Stay on point
I tell authors this a lot: stay on point, stay on topic. Why? Because if you don’t you’ll lose readership. Once someone commits to your blog they want to keep reading relevant information. So don’t blog one day about your book, your speaking, or your mission and the next day share Aunt Ethel’s pot roast recipe.
3) Plan your blogs
While spontaneity is the catalyst for creativity, planning is a good way to stay on track. Start to map out key dates that you want to blog about that have some relation to your topic – this way when you’re at a loss for topics, you can always pick one from your list of planned out blogs. Also, consider these topics to blog about:
a) Future predictions: everyone loves these, to the degree that you can predict market trends in your industry do it, and the readership will follow.
b) Discuss industry news: what’s happening in your industry that you can talk about? Even if you’re a fiction writer there’s always *something* going on worth mentioning in publishing, writing, or marketing that directly relates to your topic.
c) The elephant in the room: talk about the stuff that everyone is afraid of. What new trends are emerging that consumers/readers/companies need to be aware of? What’s next for your market and how will it affect the industry? How can we keep publishing books when we already publish 800 a day? You see what I mean? Think of things that frighten you and talk about them. People will respond. Every time I do this I get a ton of comments on my blog.
d) Write reviews: review other people’s books, product or work. This is a great way to network and to become a “filter” for your market. Filter out the new stuff and feature it on your blog (this goes for you fiction writers too!).
e) Other blogs: what are people talking about? What did your favorite blog just say? Virtual networking (with other bloggers) is a great way to grow your content and get to know others in cyberspace. Don’t forget to link to the blog you’re discussing!
4) Invite comments on your blog!
This is really important! The more folks you can get commenting, the quicker your blog will get passed around. If you have a “no comment” feature on your blog, remove it! You want people to be able to comment and give feedback. In fact, at the end of every blog, why not invite readers to comment? If you start getting a lot of responses to this, begin featuring your favorite comments in future blog posts!
5) Comment on hot topics in the news
The quickest way to get traffic is to get your blog featured on a high-traffic site. But how can you do this? By commenting on news stories. Most major news sites have a feature that will list blogs that are talking about the various news stories. Not all blogs get featured but: a) if your if your topic is related to the story they’ve featured; and b) you’ve written an insightful post on the topic, you’ll likely get listed. For an example of what these look like take a peek at a recent story on CNN: http://www.cnn.com/2007/US/law/09/14/simpson/index.html
6) Digg yourself
Make sure that your blog has a bookmarking feature. Sites like Digg and http://Del.icio.us are great places to get started. You can go there, sign up for an account (very easy to do) and then follow their instructions for bookmarking your individual posts. This is important! You don’t want to bookmark the blog but rather, the posts. The posts will then show up in these sites and, hopefully, other folks will bookmark them as well. Even if no one else bookmarks your posts, it doesn’t matter. You can still get traffic by being positioned on these sites. Super simple to do, go ahead, give it a shot!
7) Twitter your blog
Got something to say? Try microblogging at Twitter: http://www.twitter.com. It’s a free service that asks the question: What are you doing now? Go in, sign up and start posting your messages with links back to your blog. We tried this and it’s fantastic. You can also blog from your cell phone and blackberry. You can not only use it to promote your blog but your book, speaking event, whatever you want. It might sound like a “who cares” idea, but trust me, everyone’s Twittering these days.
Syndicate yourself
Using simple RSS feeds through http://www.feedblitz.com you can syndicate yourself and let folks subscribe to your blog. If they don’t have a way to subscribe to your blog, they may forget you altogether. Once someone subscribes, every time you post new content it will notify them. And the best part? Your messages won’t get stuck in someone’s spam filter. They’ll get the notification, head to your blog and voila! Your readership stays engaged and growing.
Finally, don’t use an “official” voice on your blog. Pretend you’re sitting across from your reader over coffee. Talk to them in a more casual, conversational tone and you’ll not only get more readers, you’ll likely get more comments too! It doesn’t take much to grow a blog, just a little dedication and creativity. Happy blogging!
To permanently eliminate and prevent psoriasis, visit: gynexin. gynexin is the natural cure that eliminates your pain and embarrassment… FOREVER! Go to gynexin and cure psoriasis naturally right now!
24 Aug 09 Outsourcing SEO Experts Getting Visitors to your Web Site
By Ezra Hill
What is the use of having a web site if nobody visits it? And, how do you get people to visit once, and then want to come back often? You can use several methods to attract and gain traffic, but before you start you need to make sure your web site is worth visiting. If your web site is merely there to advertise your business, it is not likely to draw many repeat visitors — and, it is the repeat visitors who help increase the number of visitors to your site. If someone likes your site enough to return, they will tell their friends and the word will spread.
What makes a web site worth revisiting? One word: Content
Imagine opening your newspaper in the morning and finding exactly the same news as the day before. A web site that has nothing worth reading has the same effect. You need to have interesting, useful information on your web site, and you should change it often.
There are experts at thelightmarketing.com.
For example, if you are a law firm, you offer the same basic services as every other law firm in town — so how do you stand out from the crowd? Why not offer a page of information on your specialty? If you help foreigners apply for visas and work permits, supply an info. page on the latest news from the immigration and labor departments.
